Kroger is one of the most renowned and revered grocery store and supermarket chains in USA, with an impressive record of sales.

Being established in 1883, Kroger Co. has built a great deal of trust among its consumers which greatly helped them flourish in the business.

Despite being of the oldest grocery chains, Kroger Co. has its presence only in 35 states of the US and no global presence.

Also, Kroger Co. is lagging behind it's competitors in terms of digitalization. The company has been late at adopting the latest technologies into its business processes.

However, the management has proven to be highly effective by being rigid enough to cutting costs and increasing profits while also being flexible enough to incorporate new technologies into their business.