Hi, I'm John, a marketing expert from Pennsylvania.
Here you can see my content samples, trade show designs and social media samples.  

Writing & Content Samples

SCIENCE EDUCATION

At the Woodstream Corporation, we had a mission to provide educational content. This meant creating a lot of fun projects!

• Insects in Education: Overview (So many fun bugs to review!)

• Insects in Education: Assassin Bug

• Everything You Need To Know About Pygmy Goats 

• All About Scottish Highland Cattle 

B2C ARTICLES

The Woodstream Corporation has a suite of brands that are best described as "animal control products" in that they are used to make animals from birds to bugs do what you want them to do. That means that Woodstream sells everything from birdfeeders to mousetraps to horse fences to insect zappers. At this company, I was responsible for writing dozens of articles about the various products. Here are some samples:

• Roast Pumpkin Seeds for Your Bird Feeders 

• Tomato Plants Problems You May Face and Their Solutions 

• Why Composting is a smart choice for your garden 

• Checklist of Horse Care Tips To Prepare Them for Spring 

• Electric Fence for Cows | Zareba 

• Chemical-Free, Child-Safe Mosquito Control Options 

• Starting a Farm? Here are the most profitable animals to own 

 B2B ARTICLES & CASE STUDIES

At A-SAFE, Voith and Godfrey, I wrote numerous articles, profiles and case studies as a ghostwriter. These appeared in a variety of magazines, poster presentations and online resources such as ACHR News, Modern Materials Handling, MHI's ProGMA and others.

• • Here's a great example of a case study/article that drew some major attention: Avoiding catastrophe - Recycling Today 

  • Article profiling Appleton, Wisconsin's role in the paper industry: The Capital of Paper

  • Digitalization has been revolutionary in hydropower: Digital Governors Bring Standardized Design and Reliability

  • Case study on bus transmission innovation: Vehicle achieves 500,000-mile mark with same transmission

  • Case study on inventory control system: Webshop Helps Company Save Time & Money

  • Flyer for service location: Houston Workshop & Service Facility

  • Poster promoting pumped storage hydropower technologies and capabilities: Energy on Demand

PRESS RELEASES

For Voith, both as an employee and freelancer, I wrote numerous press releases. These B2B releases are aimed to drive trade magazines to learn more and publish our news.

• Voith complete drive packages to power historic, 42-mile overland conveyor system | Voith 

• Voith unveils multi-million dollar, 200-ton capacity Vertical Turning Lathe 

• Voith Turbo completes $5.8 million expansion to its York County workshop | Voith 

SPORTS BLOG

For years, I wrote a sports blog dedicated to the sport of hurling, and it demonstrates my abilitiy to immerse myself in a topic in an attempt to understand it. The blog now only exists on the Wayback Machine. 

• Find it here: Hurley to Rise | John Simcoe tackles the Irish sport of hurling 

ENTERTAINMENT BLOG

My dedication to pop culture topics stretches all the way to my childhood. For better or worse, I've maintained my blog Comics on the Brain for years. While posting has slowed to a crawl in the past decade, it is still one of my proudest achievements. 

• Find it here: John Simcoe's Comics on the Brain - Comics, toys, games and random adventure 

WRITING FOR KIDS

The Junior Dispatch was a highly successful effort by myself for The York Dispatch to provide a news outlet for kids. On this news website, I posted news that kids would be interested in while also providing fun entertainment options for young readers, including read-along bookds, activities and contests. You can also see numerous graphic design samples on the site. This site now only exists on the Wayback Machine. 

• Find it here: Junior Dispatch | A web page for kids of all ages! 

SOCIAL MEDIA

I have managed or contributed to a number of B2C and B2B social media accounts, including Linkedin, Twitter, Facebook, YouTube and Pinterest. My Social Media efforts are guided by two goals: 

• First - Always support current brand expectations and campaigns to maintain a consistent identity.

• Second - Create content that takes deep dives into our product lines, services and offerings to keep all our deliverables in the spotlight.

Analytics from my efforts demonstrated increased follower counts, high interaction rates and beneficial overall results for sales and brand awareness.

Social media brands include:

A-SAFE USA  |  Avant Garden Decor  |  Mosquito Magnet  |  Perky Pet
Safer Brand  |  Voith Hydro  |  Voith Paper  |  Voith Turbo
The York Dispatch (now YDR)  |  Zareba Systems

Social Media Posts