Work experience

A-SAFE Inc.

DIGITAL MARKETING SPECIALIST

KEY ROLE: Led marketing for U.S. subsidiary, managing trade show implementation, social media development, field marketing, and physical marketing to increase brand visibility. Trained incoming employees on marketing expectations. Developed and executed email marketing strategies, enhancing customer knowledge and engagement. Coordinated multiple marketing projects, ensuring timely completion and alignment with company goals.

ACCOMPLISHMENTS: Increased social media followers by more than 140% -- an increase of more than 7,000 followers. Coordinated and implemented trade shows with budgets of $250,000+. Managed inventory of catalogs, apparel and customer giveaways.

• Manage development of major, six-figure budget exhibition stands

• Create social media that triggers 140% growth in followers

• Use AI to conceptualize, create and build content

• Create and manage email campaigns to nurture customer journey

• Develop content for sales material, brochures and website

• Produce graphics, videos, articles, social media and trade show material

• Implement physical marketing including trade show material, catalogs and apparel 

• Represent company within trade organizations to meet company needs

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Godfrey

PR COPY DIRECTOR

KEY ROLE: B2B Content creator specializing in press releases, case studies and award submissions.

ACCOMPLISHMENTS: Published multiple articles in trade magazines in highly technical fields. Wrote numerous press releases.

• Interview subject matter experts

• Learn products and services of client businesses. 

• Write data-driven case studies. 

• Pitch and write engaging articles for trade magazines. 

• Write compelling press releases that drive customer interest and earn media pickups.

• Write intriguing and lively award entries for key personnel. 

• Serve as editor and proofer as needed.

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Voith Inc US

COMMUNICATIONS SPECIALIST - CONTENT & CREATIVE DEVELOPMENT

KEY ROLE: B2B content creator promoting company capabilities across multiple industries via press releases, social media, product publications, internal communications and general sales support.

ACCOMPLISHMENTS: Project managed the implementation of project management system. Performed remote trainings for audiences of 40 or more colleagues. Wrote dozens of press releases and internal communications. Interviewed subject matter experts on complex technology topics. Developed dozens of publications and graphics. Produced multiple videos. Established definitive SEO list for all B2B communications. Completed content audits for all North American content. 

• Utilize the PESO Marketing model to develop marketing campaigns for target industries

• Produce articles, case studies, emails and other material through interviews and product knowledge

• Write press releases, product sheets, social media posts and internal communications

• Conceptualize and design publications, signage and trade show material

• Perform copy editing, website editing and headline writing for greater SEO exposure

• Develop graphics, publications and photos using PhotoShop, Illustrator and InDesign

• Create videos in Adobe Premiere for use in sales materials and public relations

• Develop customer personas for marketing and segmentation needs

• Review and rewrite translated material for native English considerations

• Employ project management skills to meet deadlines and achieve project objectives

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Woodstream Corp.

DIGITAL CONTENT WRITER

KEY ROLE:  Content creator focusing on elevating multiple consumer brands. Content focused on instructional articles helping customers install and operate products while improving their overall knowledge and options for solutions.

ACCOMPLISHMENTS: Revamped all blogs, which included a lot of conservation-related educational material (organic farming, wild animal management, bird watching, gardening, pasture management). Boosted article rankings of blogs. Created design for specialized landing pages. Became subject matter expert on a number of conservation-adjacent topics, such as homeowner interactions with wildlife, educational material for classrooms. Accelerated social media usage while gaining real followers. Created specialty education posters. Organized critical product photography shoots. 

• Maintain and improve social media engagement

• Perform copy editing and headline writing for greater SEO exposure

• Produce graphics for articles and social media

• Promote products daily on Facebook, Pinterest, YouTube and/or Twitter

• Interact daily with customers online

• Utilize photo editing and graphic design skills on a wide variety of projects

• Interview subject matter experts to create high-traffic articles

• Wrote product descriptions for company website and Amazon

• Produce and edit videos to promote brands and products

• Coordinate online activity for multiple brands

• Arrange and coordinate customer contests and giveaways

• Wrote and edit e-newsletters and other customer communications

• Set editorial calendars and determine article direction, tone and style

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The York Dispatch & The York Sunday News

NEWS & PRODUCTION EDITOR

KEY ROLE:  Manager with writing, editing, training and design responsibilities. Worked to guide company's direction through all online endeavors, including social media and website publishing.

ACCOMPLISHMENTS: Created and operated blog with top Google ranking. Project managed CMS transition for website (twice). Redesigned newspaper. Served as editor/content creator for educational website, which included topics of wildlife, conservation and environmental matters. Wrote specialty column. Managed team of editors. Created specialty publications.

• Responsible for the appearance of newspaper with a daily circulation of 23,000

• Edit online and in-print product, write headlines online and in print

• Enhance social media engagement, maximizing SEO of all products and articles

• Daily work on social media to promote the company

• Daily work as trainer and technical assistance

• Manage the JuniorDispatch.com website

• Daily publication design and photo editing

• Daily content production, writing, blogging and editing

• Daily illustration by freehand and digital graphics 

• Coordinate with manufacturing facility

• Keep up to date on local, national and international current events on daily basis

• Manage staff to include scheduling, training, mentoring and overall management of team

• Project manage technology transitions with a variety of partners, vendors and trainers

• Implement new layout designs and redesign the look of the publication

• Write special guide on in-house styles

• Author of specialty column for high customer-interest area and entertainment blog

• Produce numerous special sections on a variety of topics

• Conduct reader surveys

Please visit my HIGHLIGHTS page

Skills

• Adobe Creative Suite (10+ years)

• Adobe Illustrator (6 years)

• Adobe InDesign (4 years)

• Adobe Photoshop (10+ years)

• Adobe Premiere Pro (3 years)

• AI Content Development & Ideation (2 years)

• AI Image Creation (2 years)

• Blogging (10+ years)

• Branding (7 years)

• Content Creation (10+ years)

• Content Development (10+ years)

• Content Management (10+ years)

• Content Management Systems (10+ years)

• Copy Editing (10+ years)

• Copywriting (10+ years)

• Digital Marketing (8 years)

• Editing (10+ years)

• Email marketing (7 years)

• HubSpot email certified (1 year)

• Graphic Design (10+ years)

• Illustration (10+ years)

• Lead nurturing (5 years)

• Layout Design (10+ years)

• Logo Design (4 years)

• Microsoft Office Suite (10+ years)

• Photography (8 years)

• Physical/Field Marketing (5+ years_

• Proofreading (10+ years)

• Project Management (5+ years)

• Project Management Certified – Penn State University (4 years)

• Public Relations (9 years)

• Publications Production (10+ years)

• Search Engine Optimization (SEO) (6 years)

• Social Media Management (10+ years)

• Trade Show Implementation (5 years)

• Typography (10+ years)

• User Interface (UI) (2 years)

• Video Production (5 years)

• Web Design (5 years)

• WordPress (8 years)

• Writing (10+ years)

• Writing Coaching (10+ years)