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Host Coaching Tips!
Host coaching is a CRUCIAL part of your business. Your party sales, bookings, and recruiting all depend on great hostess coaching. Here are some basic important elements of hostess coaching as well as some extra tips!
Set aside time EVERY DAY to do it (even if it's just waking up 10 minutes early!). For me this is first thing in the morning when I sit down to work or still in bed ;) I open my phone, copy and paste, and send my hostess messages to each upcoming host. This is also the time of day I am doing the daily posts in my parties. Do what works for you! Set a reminder in your phone or calendar if you often forget!
Make an effort to get to know your hostess! Become her best friend for the next couple of weeks :) Even just remarking on a book she got or asking her about her kids! You don't have to do this in every interaction, but a little will go a long way. It will also make the experience more enjoyable for both of you and create a long term relationship with her as a repeat host!
It can be really tough to have a good party if you can't get the party started in the first place! Follow up is really important! Here are the messages I typically send to these types of hostesses after the How to Invite Email has been sent and I am not getting a reply.
"Hi HOST! I'm super excited to try some new things in your party that I've been working on. I sent you an email yesterday, have you had a chance to take a peek at it yet?"
A day or two later: "Hey ___ is everything okay?"
A day or two after that: "Hi, HOST! I hope everything is okay with you and your family! Do you still want to do your party on DAY? I'd love to be able to hook you and your kiddo(s) up with lots of FREE books! If you need to reschedule, I completely understand, I'd love to reset your date if we need to." (I often have the hostess respond to this one.)
Sometimes you can even get the party started and your hostess turns into a Nelly Noreply after initially replying. Try ending every single hostess message with a question they need to answer!
Something like "do you have any questions for me?" or "How is your wish list coming along?" or "Tell me more about YOU! I'd love to have your party reflect you and the better I know you, the easier I can do that. "
If you go a message or two without a response, check in to make sure everything is okay with her and her family. She'll appreciate the concern your show!
This hostess loves the books, participates in the event, tags her friends in books she thinks they would like, responds to her friends comments, and goes above and beyond to make her party a successful one. She's the best!
She's so good, she needs to join your team! Make sure you are offering the opportunity to join at least 3 times before the party even begins! I have found ending the message with "Would you like any information about what it would look like for your party?" has gotten a lot more response! Most people are interested to know what it would look like (many may be afraid if they join they will have to run the party themselves and that is overwhelming. This is a great time to address those concerns!)
If she is hesitant, address her concerns, and touch base with your team leader for help, and check the recruiting section of this Library
Then keep following up! Ask her at least 3 times before the party if she has any more questions or has thought any more about it. The day before her party, you can say something like :
"Hi HOST! SO excited for your party tomorrow! I wanted to check in one more time about you joining. I would LOVE to have you on my team and I know you would be an amazing consultant! I would also love to see you get the commission, bookings, AND free books from your party guests!"
This hostess has trouble finding enough people to attend and can often use some extra coaching in this. Give them LOTS of ideas of who to invite-use all the ideas and suggestions in the Party Guide and it’s linked documents and compliment her for small wins often.
Re-Send them the FRANK graphic (this was in their How to Invite email) and 80 Guests in 8 Minutes (I will post this below). Then give her a number to shoot for.
Ask her to reach out to 20-25 more people! Make sure she knows it doesn't have to be people with young kids or even people with kids at all. Aunts, Grandmas, teachers and daycare workers, godparents... these are all great people to invite. (You will see this in our Party Guide, too.)
Another great tip for any hostess who is struggling to get to 25+ guests (many hostesses do!) is to offer them incentives. You can offer them an extra $10 or $20 in free books if they can get to 30 guests that say yes and RSVP! (Be sure to write your offer down on the RSVP goal line.)
I always do a party, even if it is a small guest list. You never know if you can get a few orders and/or hostesses and even recruits out of it!
This hostess often mass invites and won't follow your hostess coaching instructions.
How to deal with a mass inviting hostess:
When you check the event and see way too many people invited, politely check in with the hostess. This is the message I usually send:
"Hi HOST! I think I must have done a poor job of explaining how we need to get your yes guests to the party. I am so so sorry about that. Today I noticed there are 94 people invited to your party. Your party will be so much more successful if only guests who agreed to come are invited to our exclusive event, I promise. We could also both be marked as spammers with too many people added. Do you want to go through and remove the guests who were added or would you like me to create a new event and we can start over? Let me know which you prefer!"
If she remarks about not having enough time, you can say: "I totally get it! I have found that with a quick copy/paste, you can send out 50 messages in 15 minutes or less! I promise it will make a HUGE difference for your party and how many books you get for free!"