Examples

Anatomy of a Case Study: In three Parts

When product and marketing managers at Xcel Energy needed a variety of case studies to help promote and sell their services, I delivered by using a proven methodology and specific template I have developed over the years. 

Watch this 9-minute video to get all the details.

"Paul Patzloff is the most creative, organized, and disciplined leader I have worked with. Paul is respected among clients, creative teams, and senior management due to his professionalism and personable approach."

Jean H. Channel Director, Xcel Energy 

15-04-406_CO_GroceryHFChargers_CS.pdf

This industrial-strength case study is short and pertinent.

This showcases how a concise approach can make an impact. The easy-to-follow format uses a situation-challenge-solution story arc for quick readability. The financial snapshot box offers relevant data points for content skimmers.

GovDelivery Case Study.pdf

How a B2B sales service drove qualified leads

This success story about a technology startup delivers direct, high-impact results in a quick and satisfying presentation. The pull quote brings a point of authenticity and validation to this case study. 

Indiana RX Case Study.pdf

Lessons learned from a complex healthcare issue

With a theme of overcoming obstacles, this  case study is an involved and detailed composition. Included are points of professional advice with a thought leadership tone and feel.