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Fresh thinking for the tried-and-true case study.
Fresh thinking for the tried-and-true case study.
No way around it! As a copywriter and creative director for various marketing service companies, startups and working in-house on the corporate side, I'm being 100% honest when I say a well-written case study remains the quickest and most convincing way to connect prospects with your product or service.
OK, I'm a devoted case study nerd, and maybe my eyewear proves it. From six-person Minneapolis ad agencies to organizations with 10,000 employees, I understand critical case study business issues like KPIs, sales objectives and lead generation funnels. This experience helps me hit the ground running with your company.
The case study is where I thrive. I love discovering how businesses succeed with emerging technology or new, unique services. And interviewing customers is truly fascinating. Best of all, customer case studies are proven to win over prospects.
Moving your business forward with an Agile Mindset
Moving your business forward with an Agile Mindset
By leveraging and modifying The Agile Manifesto from the software development industry,
I've developed The Agile Case Study to deliver services based on these beliefs:
1. Continuously reach for more value
2. Harness innovation as a competitive advantage
3. Strive for faster
5. Readability matters
6. Collaboration brings clarity
7. The best outcomes are fueled by optimism
Testimonials:
Testimonials:
Paul created several successful case studies for my clients. He understands the process and finds interesting hooks for compelling stories.
Deborah A. Account Manager, Xcel Energy
He asks probing questions to get to the objectives of our marketing communications plan.
Darin R. SaaS Technology VP and Board Member
Paul listened to all the comments and ensured we understood all the available options. He was always courteous and went out of his way to recommend the best creative solutions.
Poh Lin K. Director of Membership Marketing, YMCA of the Greater Twin Cities
Paul Patzloff is the most creative, organized, and disciplined leader I have worked with. Paul is respected among clients, creative teams, and senior management due to his professionalism and personable approach.
Jean H. Channel Director, Xcel Energy
Paul is a talented wordsmith and content creator, and it is a pleasure to work with him.
Ted H. Communications Consultant, Xcel Energy
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