4 Handy Tips to Update Old Website Content

When it comes to building a content marketing strategy, it is always best to work smarter and not harder. One best way of working smarter is by refreshing the old content available on your website. 

When we say refreshing old content, we mean updating the existing content on the site with new formatting, information and other improvements that results in a better reader experience. 

Besides, content refreshed by content development services agency can lead to a variety of benefits, including –

• Improved search engine rankings

• Drive new traffic to the site

• Improved brand relevancy 

Now, let's determine how to quickly update old content –

1- Focus on smaller updates first

There are several things that your old content might have that you can work on updating first, including -

• Outdated references

• Spelling errors

• Past dates

• Irrelevant or broken links

Blogs that have a pillar content potential may require the changes listed above. But for other contents, these changes might be just the tip of the iceberg. 

2- Introduce company changes

If there has been a significant change in your company or industry, it is imperative the content is changed according to it. 

Similarly, if there are changes in the algorithm that result in a significant drop in ranking, avoid deleting the content in hopes of boosting the rank. Instead, update the content to reflect the new strategies that are making profits in the current market. 

3- Expand your existing content 

Do you have any content on your website that was cut short to keep it to the point? Such contents need to be revised by the experts providing content development services. 

Perhaps there have been new studies and theories since the content was first published. Maybe a new service or product is introduced by your brand. Or maybe the existing content is too short of educating your digital users. 

If you know that more information can be added to already created content, don't hesitate to update it. 

4- Introduce extra resources

Do you wish to improve the engagement rate of your old content? Consider adding things like –

• Videos or photos to break large texts

• Integrate downloadable resources 

• Callout appropriate resources and articles in the content

Just ensure that you add resources that add value to the reading experience of your digital readers and not anything and everything. 

Over to you

Remember, while making changes to the website content is crucial, expecting recognition from the search engines for these changes overnight is absurd. Also, making a few changes won't result in Page One Ranking overnight. 

Hire reliable content development services agency to maintain a steady balance between refreshing old content and creating new ones to eventually notice the results over time.