To create a high-performance website that ranks consistently in the top charts of search engines, you have to keep certain requisites in your mind. It’s not easy to rank high but with long term dedicated efforts, you should be able to drive more quality traffic to your site. One way to make a major impact on search results is to use keywords. However with Google’s heavy penalties for keywords stuffed content, businesses are using keywords judiciously with the help of provider SEO content writing services.
Check out how you can follow the simple guidelines listed below to weave keywords meaningfully into SEO content:
1. Write your own content
Writing is difficult and it’s not for everyone. Website content writing is much more difficult compared to other writing because of less scope for creativity in it. Also, it differs from formal writing which is used in academics. In this type of writing, you have to use tools like keyword optimization along with subtle sales push. A good SEO content writing services company can help you with this
2. Optimize Keywords
Now, what is “keyword optimization”? It means your keywords (phrases or words which are repeatedly typed in search engine boxes) appear in appropriate frequency in your content. For example, if you are selling real estate in New York County, the keywords would be “Homes for sale in Manhattan”, “apartment near the central park for sale”, etc. Using these long phrases can help you weave keywords naturally into SEO content and make a good impression.
3. Use keyword research tools and analyzers
Nowadays it’s become easier to find keywords with the help of keyword research tools and analyzers. These help you see the various combinations of a particular keyword. Also, it informs the number of times the original keyword has been used along with its combinations.A good tool to use is Google’s Adwords program.
4. Learning to use a keyword analyzer
Generically most of the analyzers are the same. After entering your required keyword in the box, it throws a list of results. While the free version shows generalized results, the paid version tools have specific information. By knowing which keyword receives maximum visitors, you can use the same as your keyword optimization strategy.
5. Space out the keywords
The keywords should appear at a distance from one another. This way stuffing can be avoided, and overall user experience will be better. Known as keyword proximity, the rule is to have a keyword once every 150 words. Also make sure the keywords occur once in the introduction and conclusion of the content.
6. Keep keywords to less than 5% of your content
As Illustrated in the above point, keywords should be as minimal as possible. Most novice writers put in too many keywords in the content which breaks the flow of the narrative. As a rule of thumb, keywords should be less than 3-4% of the content.
Primarily the main point we derive from the above context is, visiting your site should be a pleasant experience for users and they should not feel it as a chore. Also,Google catches unjustified terms or volume of keywords and can block the site. Hence weaving keywords naturally should be the work of an expert and not an amateur.