Zip File

I uploaded the ZIP file to Google Drive, set its sharing to "Anyone with link can view", copied the shared link and inserted the link in a text box.

When a visitor clicks the link they are able to download the file.

Note that you can't embed the file, you can only create a link to it.

More Instructions

1. Set the sharing of the file and copy the link.
2. In your site insert a text box.
3. Type some text, like "Link to a Zip File".
4. Highlight the text and click the link icon (looks like a chain link).
5. Insert the link you copied in step 1.
6. Publish the page