How To Optimize Social Media Amid Pandemic?

Social media apps have become a platform to engage, chat, connect, and even improve business operations. Now, when the world is facing the lockdown, and we all are stuck at home, with no possible entertainment mode, we all are spending more of our time online.

Media Consumption during COVID-19

We all are facing the brunt of coronavirus outbreak, and our life has changed drastically. Earlier the time people spent in roaming around malls, shopping centers, sipping hot cuppa of coffee in cafes, now is spent on the couch. Calling this period pandemic-induced social isolation, would not be wrong. As people are loving to spend their time in consuming media on social channels.

Although, the uncertain behavior of pandemic has changed the way people consume information or entertainment across different channels. It has turned absolutely digital in every possible way. And this does not stop here, but the coronavirus spread has impacted social media engagement rates as well.

As every possible public gathering has been called off, now people are seeking out entertainment on social channels and looking forward to connecting more through wider social networks.

However, there has been a shift in posting and accessing the information on these channels during COVID-19. With this post, we’ve brought some information to help you stay updated.

What is the best time to post on Facebook?

Facebook is garnering attention from the users throughout every weekday. And to be précised with the time zone, it is 11 am that has witnessed the peak of activity.

What is the best time to post on Instagram?

Instagram’s activity is much more concentrated in the daytime. Now, there is less morning activity and a sharp drop-off after 6 pm. Hence, mid-afternoon has been identified as an ideal time to post. In simpler words, on Instagram, you can post anytime, as long as it is before 6 p.m.

What is the best time to post on Twitter?

Twitter is a perfect amalgamation of the formal and informal platforms. However, amid a crisis, the usage on this platform has remained consistent.

Twitter is something that needs to be updated with the latest news, so there can be no specific timing to pick up the trend. However, the current activity engagement peaks from 7–9 am.

What is the best time to post on LinkedIn?

As LinkedIn serves a more formal type of audience, the pandemic has not brought much difference to it. Still, it is following an approach of the professionally-oriented network.

Best post timing on LinkedIn are:

  • 3 pm on Wednesday

  • 9-10 am on Thursday

  • 11 am – 12 noon on Friday

Here you must be wondering why this specific timing is given, then you must know that due to lockdown, the regular weekday activity now begins and ends a little later in the day. And it is likely that the LinkedIn engagement begins around 8 am rather than 7 am every day.

How brands can increase social media engagement rates during coronavirus?

The secret for creating engagement amid pandemic is only with QUALITY!

You must focus on the quality of your posts that delivers value to your followers. I know it is very tempting to fill up the social pages with the same old product-focused posts. However, crafting posts that can resonate with your followers will help cut through the noise and create better engagement through social.

The rise of social distancing has brought new ways to connect, mostly through video chat!

Some pro tips to consider

Coronavirus has transformed everything, and this has also brought a change in the way we connect with our customers, prospects, partners, and team members. It goes without saying but you cannot miss social media amid this crisis as well and must take the best out of its spectrum. However, there are a couple of changes that need to be considered while practicing the new NORM of social media.

  • Transmute your bio, if your business operations have been impacted in a meaningful way, then your social media bios should reflect that reality. For instance, if you are following round the clock services cycle, then mention how amid crisis you have changed your operations to serve better.

  • Be an attentive listener, as people are spending more time online. You must expand your efforts to find, engage, and answer customers everywhere online.

  • Post with a purpose only; it is not the usual time, where you have to follow your social media calendar. You need to post with a PURPOSE only, and to find out that WHY you must study your users and their behavior.

  • Try new formats and timings, to engage a better number of users across the world.

  • Focus on helping not on selling, and this might seem easier but it is the toughest task to achieve. Pick out the ways, that can help your users, in return, your users will remember and reward you.

Food for thought

At Techugo, we are helping people and businesses to put innovative social media and digital marketing practices into place.

We will elongate your sales funnel with engaging digital marketing strategies.