Data Visualization Cannot Be Missed In User Experience; Explore Reasons!

What is the first thought you get in your mind, when you think of UI/UX Design?

Hmm, color palettes, design, and utmost designer's creativity…right?

But it is not all that decides the success of app design, as there are many other aspects as well, which come forward and decide the future of your app’s design. On the other hand, the current technological world has brought sufficient opportunities for different businesses across the globe. However, at the same time, the forceful competition has left a dent that must be covered with incredible user-experience.

The user experience is not just about the product, but even about the design, driving users to purchase screen.

UX cannot be limited to one specific category or genre, but there are multiple ways through which this field can utilize the best possible way to enhance the experience further.

With this post, we are going to discuss data, and how it can be utilized in better decision making. So let’s pull your socks to unwind the potential data analysis has got to offer to improve your business recognition.

UX + Data= a recipe for success!

Data is usually considered to be more about Insights, Numbers, and objectives. But when this data gets combined with design, then it creates an opportunity for designers to explore the user behavior experience and as a consequence create memorable experiences for their customers across channels and platforms.

Different designers have different strategies to address this demand, but one of the most proven strategies is data visualization. Its analysis brings more accurate and more human-centered User Experience.

Indeed, the opportunity to gain through data has never been greater than ever before. We, humans, generate a lot of data unknowingly, and picking the best pieces out of it, can drive huge revenue funnel for the businesses.

Below we have collected some more facts to help you understand how a simple analysis of data can change the game of user-engagement and revenue generation for your business. Keep scrolling ahead…

Conduct heuristic data evaluation

It is the method to find usability issues in the user interface design, where evaluators examine the UI/UX and finally judge its compliance with recognized usability principles.

I truly hope this read would help you in gaining a new direction towards implementing data within your User-Experience design life cycle, and you can achieve success through it.

UX redesigning

Using data, you can turn a bad design into a good design. You need to study users’ data to understand how users face the issue while accessing any sort of functionality, and how by making certain changes in the design there can be improved user interaction.

You need to sit back and analyze, that which all factors were not in favor of your design, and here data paves a way for you to redesign the user experience as per the need of the hour.

Helps in understanding user personas

Every app has a different target user base and addressing the users’ demands through app design, is one of the most crucial aspects. The personas depict character representations of a person, object, situation, problem, and challenges faced.

The data visualization here helps in giving a voice to your search helps in creating and understanding user personas. It enables designers and stakeholders to gain a common understanding of users, and finalize which product features and navigation that will be useful for them.

With the Data Analytics and Data Visualization strategies, designers get insightful information from the user-behavior.

Keep watching this space for more information related technology, design, and development only with Techugo.