A prospective Relay business user starts with how TechSmith presents their product, an organizational solution for the production, storage, sharing and analytics of video content. The vision is an enterprise with diverse job titles and functions creating and sharing content that will be consumed across the organization.
Open access by itself represents a challenge in architecture, curation and distribution. Also, delegation of video production to specific individuals or units within an enterprise is an important way to ensure quality control and appropriate content with the organization. The TechSmith Sales team was helpful in costs and uses. Their information was as an enterprise wide solution, enterprise licensing fees begin at about $14,000 per year. Relay does not offer other licensing options offered by many competitive products, which can make Relay much more expensive. (see head-to head comparison chart).
A good use case might be the private non-profit organization in New Zealand devoted to informing working people and the traveling public of existing hazardous sites. The organization uploads videos & photographs from contributors and shows them, as well as the map location, on their website.
The contributors are working people and travelers who are aware of this organization through participating businesses and marketing to the public. The ambition of the organization is to grow past New Zealand to provide the same sort of public service to other countries.
Hazards could be abandoned mines, sink holes, damaged roads or trials, unmarked electric fences, bees nests in the ground, exposed or downed power lines, unexploded ordinance or myriad of other dangerous situations.
The location and visual information is especially valuable to workers in remote field locations, as well as to the hundreds of thousands of Kiwi’s who enjoy outdoor recreational activities also in remote locations. The information and location regarding identified hazards is available at no cost to the public by mobile application or conventional PC or Apple computer.
The Relay mobile application, Fuse, also provides a value-added component. Fuse would simplify the contributors’ process by enabling recording and uploading from a single application. Once uploaded, videos can also use Relay’s caption generation function for hearing impaired users.
The basic cost issue is vastly diminished with the need of an enterprise license. Video contributions made by hundreds, or potentially thousands, of individuals, make other aggregate licensing options easily be more costly and pose administrative significant challenges.