The Location Based Entertainment Market Size Report by fortune business insights delivers a detailed market assessment, covering size projections from 2025 to 2032. This report explores crucial market trends, major drivers and market segmentation by [key segment categories].
How Big Is the Location Based Entertainment Market Size Expected to Be by 2032?
Global Location Based Entertainment Market size was valued at USD 5.17 billion in 2024 and is poised to grow from USD 6.18 billion in 2025 to USD 23.34 billion by 2032, growing at a CAGR of 20.9% during the forecast period(2025-2032)., The market has witnessed steady growth over recent years, driven by evolving consumer demands, technological advancements, and increasing investments across the sector. Rising awareness, improved accessibility, and expanding global reach have further fueled market expansion. As trends continue to shift and innovation accelerates, the market is expected to maintain a positive growth trajectory, presenting new opportunities for both established players and emerging businesses
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Overview of the impact of COVID-19 on this market:
The advent of COVID-19 has brought the world to a standstill. We know that this health crisis has had an unprecedented impact on businesses across industries. However, this too shall pass. Increased support from governments and various companies can help in the fight against this highly contagious disease. Some industries are struggling, while others are thriving. Overall, almost every sector is expected to be affected by the pandemic.
We are working tirelessly to ensure your business continues to thrive and grow during the COVID-19 pandemic. Drawing on our experience and expertise, we will provide industry-wide analysis of the impact of the coronavirus outbreak to help you prepare for the future.
What Are the Primary Drivers Shaping the Location Based Entertainment Market?
The global location-based entertainment (LBE) market is experiencing strong growth, largely driven by advancements in immersive technologies such as virtual reality (VR) and augmented reality (AR). These technologies have transformed traditional entertainment spaces, enabling venues to offer highly interactive and engaging experiences. VR arcades, immersive cinemas, and themed experiences that incorporate AR have gained popularity, especially in urban centers. As these technologies become more accessible and affordable, more businesses are integrating them into location-based entertainment venues to attract customers seeking unique, interactive experiences that go beyond what is possible at home.
Another significant trend is the rise of mixed reality and location-based experiences within theme parks and shopping centers. Entertainment giants and retail complexes are investing in LBE to enhance customer engagement and extend visit durations. For instance, pop-up VR experiences, interactive art installations, and escape rooms are increasingly popular among a wide demographic. Additionally, the introduction of artificial intelligence (AI) in LBE is enabling personalized, adaptive experiences, where guests can interact with digital elements that respond in real-time, providing a customized and immersive experience. This trend highlights the evolving nature of entertainment towards more dynamic and technology-driven formats.
Who Are the Top Competitors in Key Location Based Entertainment Market Segments?
Hardware/Software Providers
Meta (U.S.)
HTC Vive Tech Corporation (Taiwan)
Samsung Electronics (South Korea)
Sony Interactive Entertainment Limited (U.S.)
Wikitude (Austria)
Location based Entertainment Providers
Neurogaming (Netherlands)
Exit Reality (U.S.)
Spaces Inc. (U.S.)
Void, LLC. (U.S.)
Hologate (Germany)
What Are the Major Trends Shaping the Location Based Entertainment Market?
Several factors are driving demand in the location-based entertainment market, one of which is the growing consumer preference for experiential entertainment. In a world dominated by digital streaming services, consumers are increasingly seeking out real-world, shared experiences that cannot be replicated on personal devices. This demand for experiential entertainment is particularly strong among younger generations, such as Millennials and Gen Z, who value interactive and social experiences. As a result, LBE venues are creating more dynamic attractions that blend physical and digital experiences to cater to this audience.
The increasing disposable income and spending on leisure activities is another factor boosting the demand for LBE. As economies recover and middle-class income rises, people are willing to spend more on recreational activities, especially in regions like North America, Europe, and parts of Asia-Pacific. Additionally, the post-pandemic trend of "revenge travel" has seen a surge in attendance at theme parks, cinemas, and other LBE venues as people seek to make up for missed experiences during lockdowns. This trend is further supported by partnerships between entertainment providers and retail or hospitality brands, as businesses see the value of location-based entertainment in driving foot traffic and enhancing brand loyalty.
Market Segments
Market segmentation involves dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics. These segments can be defined by demographic, geographic, psychographic, and behavioral factors. Understanding these segments allows businesses to tailor their products, services, and marketing strategies to better meet the specific needs of each group. By focusing on distinct market segments, companies can enhance customer satisfaction, improve targeting efficiency, and increase overall competitiveness in the marketplace.
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Key findings of the report:
Comprehensive overview of the Location Based Entertainment Market
Important factors that enable, restrict, challenge and provide opportunities for the market
Key Insights and Key Industry Developments
Key players operating in the Location Based Entertainment Market
Key strategies adopted by players include new product launches and company collaborations to generate better profits.
Other Market Trends
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Location Based Entertainment Market?
2. What is the CAGR expected in the Location Based Entertainment Market?
3. What Are the Key Innovations Transforming the Location Based Entertainment Market?
4. Which Region Is Leading the Location Based Entertainment Market?
Which Regions Are Becoming Hubs for Location Based Entertainment Market Innovation?
North America (United States and Canada)
Europe (UK, Germany, France, Italy, Spain, Scandinavia and other European countries)
Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
Latin America (Brazil, Mexico and other Latin American countries)
The Location Based Entertainment Market research report provides a complete assessment of the industry. The forecasts included in the report have been determined using proven research philosophy and assumptions.
Research Methodology:
We follow a robust research methodology that includes data triangulation based on bottom-up and top-down approaches and validation of estimated market figures through primary research. The information used to estimate the market size and forecast for various segments at global, regional and country levels is derived from the most reliable published sources and interviews with relevant stakeholders.
The growth rate or CAGR shown in the market during a specific forecast period is calculated based on various factors and their level of impact on the market. These factors include market drivers, restraints, industry challenges, market and technology developments, and market trends.
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Key Table of Contents of Location Based Entertainment Market Research Report:
introduction
summation
Market Trends
Key Location Based Entertainment Market Insights
Global Market Analysis, Insights and Forecasts
North America Market Analysis, Insights and Forecasts
European Market Analysis, Insights and Forecasts
Asia Pacific Market Analysis, Insights and Forecasts
Middle East and Africa Market Analysis, Insights and Forecasts
Latin America Market Analysis, Insights and Forecasts
Competitive environment
Global Location Based Entertainment Market Revenue Share Analysis, By Key Players, 2025
Company Profile
conclusion
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