TikTok: Consumption of information among Gen-Z in Malaysia, Indonesia and the Philippines

A project conducted with grant supported by TechCamp 2021

Executive Summary

Youths, in particular, the Gen Z group, are known to be expressive on social media platforms such as Instagram and TikTok. Cleverly using visuals to express their feelings, copy trends, post hashtag challenges, the Gen Z group marks a demographic that has been rarely understood in terms of their political and social beliefs. Looking at the video platform TikTok, we aim to look at TikTok influencers in several key Southeast Asian markets that have seen recent developments in its political and social movement. By analyzing these influencers’ content and their followers’ reaction to the postings, we hope to develop an understanding of Gen Z’s behavior and usage of social media, especially during periods when there are political turbulences or heightened social unrest. This can be achieved through curating comments towards posts made by TikTok influencers who are known for content tied to social and current trends, thus drawing out socio-political sentiments during news breaks. Overall, this provides an outlook into how Gen Z consumes information and if they are susceptible to misinformation floating on social media platforms.

Project Report

Some parts of the final report are available to public. Watch our webinar to learn more.

Webinar

Our webinar presenting the report's work will be on Nov 27, 2021