SEO Traders Cove
Use SEO To Keep Your Business Growing!
When you search for something on the internet using a search engine how often do you go past the first page of results? If your like most people you don't need to go past page one to find what you want. And that's why your website needs search engine optimization or SEO. Here are a few ways to make sure your site shows up at the top of the list.
Unfortunately there are some great technical aspects of websites that can hurt your search engine optimization. For instance you should avoid Flash plug-ins if you can allow it. Flash uses images and search engines only read a sites text to determine its relevance. Even if you have great text content within Flash most search engines wont be able to detect it.
Don't do any more SEO until you have web analytics in place. You need web analytics software so that you can clearly see which SEO methods are working and which are not worth your time. Without this software you will not be able to optimize your SEO effects and could waste a lot of valuable time and money on methods that don't bring any results.
Learn how to promote using social media. Simply posting links to your company website is not advertising - it is spam. Providing content as a reason to visit your website is much more effective and it also allows consumers to feel as though you are interested in their personal wants and needs.
Social media can be a useful tool in search engine optimization. When you write something new tweet the link encourage your followers to share the link and post it on social media sites. When a link is attached and sent around Twitter real-time searches will be more successful for your search engine goals.
Add a site map to your webpage. Search engines cant index pages that it cant find easily. A site map can help search engines find everything on your site. If your site is difficult to navigate or is very large you could even consider having multiple site maps to help search engines further.
When linking back to your homepage through other parts of your website be sure that you are linking to the domain name and not <domain name>/index.html or another iteration that has something appended to the end. Your homepage will be placed higher on search results pages if you help search engines recognize that the domain name is the anchor of your site rather than confusing the search engines by having two (or more) separate homepages (such as <domain name>/index.html).
Place keyword phrases in subtitles page breaks and bullet points. Noticeable keywords are an efficient way to be recognized by a search engine not to mention for breaking up larger text blocks and preventing reader fatigue. Using these phrases as page breaks is also very appealing to the eye and these will help to remind your reader just what they were looking for in the first place.
Search engines such as Google will use the number of links to your website to determine how popular and relevant it is. Leave links to your website on other websites and contact other webmasters about posting a link to your website in one of their articles. Use a visits tracking tool to determine which links are the most useful.
Do not rely too heavily on software or "bots" that link your site to search engines. Search engines change their algorithms so often that it usually proves difficult to choose the right keywords to link your site to prominent engines even with the best software. Choose a qualified marketing service to advise you.
Whatever you do avoid using images for your links both within your site and to outside pages. The engines love text and they love sites that have a lot of links. If you are placing your links in images then you are basically hiding them from the crawlers. Avoid it or your ranking will suffer.
Avoid keyword stuffing or watch your site get banned from the engines. If you are just creating a page that is repeating a keyword over and over again the engines will catch on and you will disappear from the index. Keep your use of keywords to no more than 10% of your page content.
If the title of your page is very interesting it still wont help your ratings if it doesn't include your keyword. Be sure to mention the keyword of your content once in the title of your page to make its subject clear to search engine bots and human beings. Also remember to use your keyword in your META description of the page.
Beware! Your search engine optimization process is not complete when your website appears high on the first search results page. You also need to ensure that your website is helpful and informative to the visitors who find it through the search engines. The engines track visitor behavior. A visitor who visits your site and then returns to the results page is a "bounce" and the search engines will count bounces against your relevance.
Make the most of your affiliate marketing business by familiarizing yourself with SEO techniques. In order to achieve success you have to make it easy for potential customers to find your website. Take the time to learn about anchor text external linking social bookmarking article exchanges and other effective SEO methods.
A great tip for being successful in search engine optimization is don't try to beat the search engines. Search engines are intelligent and know what sentences and links are. Therefore you should not attempt to talk about the same things over and over or stuff your website full of keywords. You will fail with this attempt.
Look for ways to obtain the most competitive keywords. You can do this with a main page that has a considerable number of internal links. This can also be achieved by including two or more pages that share themed content which then will increase the ranking factor of both pages.
When thinking about search engine optimization for a website a common mistake is to focus entirely on major search engines and forget about the somewhat less popular search engines. Other search engines can command a significant share of searches and so staying up to date with their website guidelines can give you an edge over sites exclusively tailored to one major search engine.
If you are interested in using search engine optimization for your website you can definitely find a great deal of resources online to provide a lot of information that you will need. If you start with the advice in this article your search engine optimization venture could be long-lived and very successful.