SEO McKinley Landing
How To Improve The SEO Of Your Site
There are so many websites all over the internet that nobody has ever seen before and that is because the webmaster did not apply any good search engine optimization techniques to his site. If you have a site that you would like to boost the rankings of follow this advice!
Hosting your blog on your own site can actually improve your search engine ranking. The amount of visitors finding you site will be on the rise.
To bring more visitors to your web site be sure to optimize your site so that search engines can find it easily. Use popular keywords and tags in your sites title tag. Search engines give a great deal of weight to this tag so include the best most powerful phrases and keywords in it.
Make sure to have a relevant title and meta description on each page of your site. Without a unique page title it is very difficult to rank highly in the listings. The meta tag isn't required for high search rankings; however it does usually show below your listing in the results so it is useful for encouraging click through.
If you have embedded videos on your web site be sure to include them in your sitemap. Doing so lets the search engines know that your video content is actually part of your web site. This will help bring more traffic to your site since viewers will be more likely to come to your site to watch your video rather than going to an external hosting site.
Link to any .edu sites that may be relevant to the content of your site and try to contact those .edu sites to link back to you as well. Search engines place a lot of weight on .edu sites and help your site seem more legitimate raising your rank on search results pages.
If you want your site to rank higher in search engines writing great content should be your highest priority when developing your site. You can add keywords until your blue in the face but if your content is mediocre people will not keep visiting your site and search engines will not deem your site valuable.
Have your page linked within Yahoo and other directories. Having your page linked from those shows the engines that your page is related to the content that is included in that portion of the directory. Its not a huge boost but it does add a little bit to your overall rankings.
Make sure that your site is written in accessible HTML. This will make sure that both the spiders of a search engine crawl and readers can find and read your site. A site that is designed for one or the other is never going to rank in the top search results.
Once you have chosen your key words and your pages are ready to go get listed in the best directories. Being listed in directories is free and they are used by the major search engines to build their own directories. Its believed that if you get listed in the best directories you will be highly ranked in the search engines.
Don't overuse header tags to try to increase your search engine ranking. Use the H1 tag only once on your page near the top. Then use the H2 tag a few times 2-3 maximum. Lastly use the H3 tag for the least important titles on the page. As long as you stick to these rules feel free to fill your titles with keyword-rich phrases!
Using keywords in your domain name is important but so is using them in your directory path and file names. Whichever software application your using to publish your website ensure that its creating file names that are rich in your targeted keywords. Also use dashes instead of underscores to separate your file name keywords.
If your going to have content it better be GOOD content right? Ask yourself if what your writing is actually something you'd like to read. Unique content that offers something new informative and useful to the reader will not only make them happy but bring them back to your website time and time again.
If you are selecting a company or professional to help you with your SEO efforts don't accept any unsolicited offers especially through email. Unsolicited email offers for help with your search engine optimization is more likely to be a scam than any legitimate company. Just like in the off-line world businesses advertise for you to go to them and not the other way around.
As you evaluate your keywords think about your target audience -- specifically how do they speak? Remember that the average user does not use the highly technical wording or industry jargon to search for a particular business product or service. At the same time if your site targets professionals avoid colloquial or laymans terms.
Do not be afraid to create engaging web copy that cannot be scanned and neatly indexed by search engines. You can optimize your site by writing unique novel and interesting content that will catch the eye of site visitors and other sites as well. This leads to increased link backs which will ultimately contribute to your sites relevancy rankings.
One of the best first steps in search engine optimization is to submit your website to various relevant directories. This helps to build links to your website which in turn raises the value of your website from the perspective of search engines. One of the most popular directories that you should submit your website to is Yahoo! You can also find directory lists and directory submission services online to help you.
Use tools to test the popularity of your chosen keywords. Check popular trending sites to see the popularity of your keywords. Keywords with too much competition and high popularity may take a very long time to reward you with traffic.
As revealed earlier search engines and keywords can help to increase a web sites popularity and thus increase the chances for success and profit. Usually there is a carefully crafted formula for using keywords to optimize your websites chance of being found and ranked as the top choice. By understanding the idea and acting on it your website can reap the rewards.