Booking Platform Webinar

As part of a contract, I was tasked with planning and delivering interactive and engaging webinars for a new booking platform geared towards live performers.

The Who: Designed for the use of a startup booking platform company focused on event planning and live performances

The What: A slide deck to be used for presentation during a webinar, in which both current and potential platform users would be in attendance

The How: Google Slides, GIMP

The Problem

This webinar was hosted for an early-stage startup company with a unique booking platform molding elements of both freelance and social media websites. The platform was growing rapidly as far as email sign-ups, but there was a very low conversion rate from sign-ups to profile completions. I was brought in to provide support to users through the development and release of educational content (mainly tutorial videos and webinars) as well as occasional one-on-one client support.

The Process

In order to address the problem of low conversion rates, it was decided that some personal support would be needed through a webinar. For this specific webinar, we had three objectives:

1) To introduce users to some key features of the platform in an informal, engaging way

2) To conduct needs analysis through participant responses which would be used to inform future project objectives

3) To provide users opportunities to ask questions about the platform through a Q&A session

Once we had a strong picture of what we wanted to accomplish, it was up to me to put it all together into a 20-30 minute presentation. I wanted it to be fairly interactive rather than just half an hour of me droning on into a microphone, so I allowed questions as the presentation went on in addition to the final Q&A session, and included a few questions of my own to encourage participation and to collect a bit of information on what users were experiencing with the platform as it stood at the time and what they might like to see for future projects.

I identified a few key features of the platform, and included a little bit of detail on what they are and how to use them. I had also created tutorial videos on most of these features already, so I directed users to those videos if they needed more information. This company was also very proud of the customer support that they offer, and had an extensive array of options for users to seek support as needed; I made sure those avenues were highlighted for participants as well.