Social Media Manager
Parent Department: Marketing
Social Media Manager
Parent Department: Marketing
Our social media manager(s) play a pivotal role in establishing and maintaining a social media presence for Take Back Your Mind UK. By working with a team to create engaging content and engage online, you will contribute to growing our audience, raising awareness, and helping to create healthier minds.
Responsibilities:
- Encourage engagement with online users across platforms such as Facebook, LinkedIn, Instagram, Threads, BlueSky, Pinterest, and TikTok.
- Oversee and create attractive branded content for social media channels, including written posts, graphics, images, and videos.
- Contribute to the planning of upcoming topics and campaigns within your team, suggesting things you might like to see as well, passing these onto Research.
- Maintain a consistent brand voice and messaging across all social media channels, ensuring content aligns with the organisation's mission and values.
- Speak your mind and help us improve.
What we're looking for in volunteers:
- Writing experience.
- Experience in social media and an understanding of different social media channels and their respective best practices.
- Familiarity with graphic design tools such as Canva to create visually appealing and shareable content.
- An attention to detail and accuracy in creating and scheduling social media posts.
- The ability to meet reasonably set deadlines.
- Effective communication skills and the ability to work collaboratively.
- Passion for mental health advocacy, challenging stigmas, and promoting positive well-being, helping us to create healthier minds.
Preferred Experience, Training, and Education:
- Minimum of one year of experience in social media, preferably in a non-profit or mental health organisation; though, this is not essential.
- Knowledge boosters are provided to enhance skills and knowledge in social media.
Something for you:
- Work experience in social media content creation/management for a non-profit organisation.
- Opportunity for continuous professional development and skill enhancement. Volunteers are empowered to volunteer in other roles that interest them.
- Joining a diverse and inclusive organisation dedicated to changing the narrative on mental health and challenging stigmas.
Time commitment:
Volunteer Hub - Home
Ensuring volunteers have easy access to resources to effectively contribute means having a place where it all lives. Ease of access means more efficiency and volunteers have the freedom to get tasks done without barriers.
Social Media - Home
We're deeper on our journey to the area our Social Media Department rely on...
Social Media - Resources
And here we are. This is the Social Media Resource Centre. We make sure this is regularly updated with new resources. Our Social Media Complex is the centre for all things content-wise. We'll look at that next. As we expand, so does our Social Media Resource Centre.
Social Media Complex
Here's a small snippet of what we call the Task Tracker - quite simple, we know, but it shouldn't be overcomplicated, and volunteers find this tool very helpful and easy. We're always looking for ways to improve it, though.
We ask volunteers to work from the top to the bottom so nothing is missed; however, if they're on track, we appreciate them wanting to dive into the tasks lower on the list.
Social Media rely on Research pre-planning what subjects will be covered in the months ahead; they'll be added to the SMC by a manager so the Content Creators can start preparing content for them. It's a little bit like a factory production line...
Without content creators, we'd have no content on platforms. Without Research, we'd have no content.
So, you've decided you want to get started, huh? Awesome.
There are some things you'll need to go through before you can actively create and schedule content, but we're sure you'll whizz through them. You'll be directed to these when you've completed some documentation.
While you're with the organisation, you may want to check out our Knowledge Boosters. They have been created to give volunteers extra reading... We joke; they're for volunteers to close any knowledge gaps they may have in their role. We can't guarantee we have all the information volunteers need, so that's when we rely on you to tell us what you're unsure of.
Yes, even volunteers have these.
Although we guide and support volunteers, it's important for each individual to take ownership of tasks and ensure they are completed to a good standard. Spelling, punctuation and grammar is important. As an organisation - predominantly online - having good, well written consumer-facing content, is vital for our reputation and professionalism.
If a task is missed or forgotten, we can easily move it to a later date, but volunteers are accountable for any task they set their name against.
Interacting with our audience means using appropriate language. Have fun with interacting with others, but be responsible with your use of accounts we have with platforms we're present on.