Role: Proposal Manager – Strategy, Content Development & Submission Oversight
I managed proposal efforts from initial opportunity review through final submission, serving as the central coordinator across creative, technical, and leadership teams.

Scope of Work

• Reviewed and evaluated RFQs and RFPs to determine qualification, fit, and go/no-go recommendations

• Interpreted client requirements, constraints, and evaluation criteria

• Led kickoff and coordination meetings across internal teams and external partners

• Managed content development, including:

  • Introductory letters and certain narrative sections

  • Resume and team composition writing

  • Project descriptions and related experience summaries

• Ensured compliance with:

  • Page limits and formatting rules

  • File naming, submission portals, and deadlines

  • Required attachments and certifications

• Curated and updated resumes, headshots, and project imagery

• Directed InDesign layout and graphic storytelling to strengthen proposals visually

• Coordinated review cycles, revisions, and final approvals

• Oversaw printing, binding, and digital submissions as required

Challenge

Produce high-quality, compliant proposals under tight deadlines—while coordinating multidisciplinary contributors and ensuring each submission clearly demonstrated relevance, experience, and value to the client.

Approach

• Treated proposal management as a structured process, not an ad hoc task

• Balanced strategic storytelling with strict technical compliance

• Translated complex built-environment and ecological concepts into clear narratives

• Used visual hierarchy and project graphics to support written content

• Built trust with architects and principals by simplifying their input process

• Maintained rigorous version control and deadline discipline

Featured Project Win: More Space: Main Street 2.0 (Houston)

Client: City of Houston / Downtown Houston stakeholders

• Led proposal coordination for a downtown streetscape revitalization project

• The initiative reimagines underutilized post-pandemic street space into a more vibrant, pedestrian-friendly environment

• Scope includes:

  • Public-realm activation and placemaking

  • Integration with storefronts, vendors, and restaurants

  • Accommodation of light rail infrastructure

  • Rainwater management and urban ecology considerations

• The project has since scaled significantly, supporting long-term downtown transformation ahead of major global events, including the scheduled FIFA World Cup

Results & Impact (light metrics placeholders)

• Proposals managed: 85+ RFQs/RFPs

• Win contribution: Supported major projects awarded with long-term civic impact

• On-time submissions: 100% by-deadline submission rate

• Team coordination: Worked across dozens of architects, principals, and partners

• Real-world impact: Contributed to a project now reshaping downtown Houston’s public realm

Why This Project Matters

This work highlights my ability to bridge marketing, strategy, and the built environment. It demonstrates disciplined proposal management, strong editorial judgment, and an understanding of how design, ecology, infrastructure, and community goals come together in public-facing projects. Winning More Space: Main Street 2.0 remains one of my proudest professional achievements because it translated marketing leadership into tangible, lasting urban change.

Role: Concept Creator & Activation Lead – Design, Production, and On-Site Execution
I originated the concept and led its evolution from a basic educational tool into a portable, high-engagement event experience, overseeing design, fabrication, logistics, and live facilitation.

Scope of Work

• Repurposed an existing educational spin wheel into an interactive event activation

• Designed and produced custom wheel inserts featuring venue-specific waste items

• Developed sorting logic to reflect real-world conditions (e.g., compostable items at Q2 Stadium)

• Designed and sourced matching waste bins (recycling, compost, landfill) for live sorting

• Transformed the experience into a physical, cornhole-style game, requiring participants to:

  • Spin the wheel

  • Identify the waste item

  • Toss the item into the correct bin

• Coordinated printing, ordering, transport, and setup of activation materials

• Facilitated on-site engagement, education, and gameplay

• Integrated branded giveaways and swag to reinforce participation and brand recall

Challenge

Educate the public on nuanced, location-specific waste rules—especially in high-energy, crowded environments—without relying on static signage or passive instruction.

Approach

• Turned waste sorting into a hands-on learning experience

• Adapted content to each venue’s waste stream (e.g., compost vs. recycling differences)

• Used movement, competition, and repetition to reinforce learning

• Made education social and approachable for kids, adults, and families

• Designed the activation to be modular, reusable, and scalable across events

Results & Impact (light metrics placeholders)

• Participants engaged: 200-300+ people across multiple events

• Venue success: Strong engagement at Q2 Stadium (Austin FC) activations

• Brand visibility: Increased recognition through hands-on interaction and branded giveaways

• Education retention: Improved understanding of correct waste sorting through physical participation

• Longevity: Activation continues to be used at events and educational sessions after my departure

Why This Project Matters

This activation showcases my ability to turn education into experiential engagement—bridging sustainability messaging with play, movement, and real-world context. It demonstrates concept ideation, design thinking, logistical execution, and live facilitation, all while creating a durable asset that continues delivering value long after launch.

Campaign Concept & Execution Lead – Creative, Print, and Residential Distribution Strategy
I led the end-to-end redevelopment of the campaign for a residential audience, from concept adaptation through design, production, distribution, and engagement tracking.

Scope of Work

• Repurposed a proven Valentine’s Day outreach concept for residential use

• Designed printable Valentine’s Day cards optimized to:

  • Maximize paper use per sheet

  • Reduce material waste

  • Support easy at-home printing

• Created individual social media graphics for digital-first sharing by residents

• Coordinated printing and cutting of physical cards for neighborhood distribution

• Worked with drivers and field teams to hand out cards to residents along routes, including families and children

• Encouraged and collected user-generated content, with residents sharing photos of cards used at home, school, or shared with neighbors

• Aligned messaging with recycling, composting, and waste reduction education relevant to everyday household behavior

Challenge

Create a sustainability-focused seasonal campaign that felt personal and neighborly—while reaching residents both online and at street level, reinforcing Texas Waste Services’ role as a trusted, community-centered service provider.

Approach

• Adapted a repeatable campaign framework to a residential context

• Designed assets that worked seamlessly in print and on social platforms

• Leveraged route-level distribution to create unexpected, positive touchpoints

• Reduced participation friction through easy printing, cutting, and sharing

• Balanced lighthearted Valentine’s Day themes with practical waste education

Results & Impact (light metrics placeholders)

• Residential reach: Cards distributed across [##–###] routes/neighborhoods

• Community participation: User-generated content submitted by [##–###] residents/families

• Seasonal engagement: Strong February social engagement (engagement rate: ~[X%])

• Brand goodwill: Increased positive sentiment through personal, household-level interactions

• Campaign longevity: Concept reusable for future residential outreach initiatives

Why This Project Matters

This campaign highlights my ability to design resident-first engagement strategies that combine education, delight, and operational reality. It demonstrates how thoughtful, low-waste design and frontline distribution can reinforce sustainability messaging while strengthening trust and connection at the community level.

Role: Digital Marketing Lead – Web Optimization, Content Development & Email Automation
I partnered closely with commercial sales teams to redesign digital touchpoints, create supporting materials, and implement email workflows that improved engagement and lead progression.

Scope of Work

• Redesigned and optimized commercial service webpages and landing pages, including:

  • Event and temporary waste services

  • Ongoing commercial waste services

  • Metal recycling

  • Construction & demolition (C&D) services

  • Disaster response and emergency waste services

• Improved UX/UI and information hierarchy to make services easier to understand and compare

• Added clear conversion pathways, including:

  • Additional call-to-action buttons

  • Improved contact and inquiry funnels

• Integrated videos, testimonials, and case studies to strengthen proof of concept and credibility

• Designed printable brochures and sales materials aligned with digital messaging

• Built and optimized email drip campaigns to nurture commercial leads over time

• Implemented A/B testing for engagement-based workflows (e.g., yes/no engagement paths)

• Coordinated messaging to align digital marketing with sales conversations and priorities

Challenge

Commercial waste services can be complex and highly situational, making it difficult for prospective customers to quickly identify the right solution or take next steps—especially across multiple service lines.

Approach

• Simplified content into clear service categories with scannable layouts

• Designed webpages to act as sales support tools, not just informational pages

• Used visual proof (videos, case studies) to reduce friction and build trust

• Structured email workflows to respond to user behavior and interest signals

• Ensured consistency between print, web, and email touchpoints

Results & Impact (light metrics placeholders)

• Web optimization: Refreshed [##+] commercial service pages

• Conversion improvement: Increased inquiry clicks and form submissions (~[X%])

• Email performance: Improved open and click-through rates across drip campaigns (~[X%])

• Sales alignment: Digital assets more closely matched commercial sales needs

• Service visibility: Improved clarity and discoverability across multiple waste service lines

Why This Project Matters

This work demonstrates my ability to translate complex operational services into clear, conversion-focused digital experiences. It highlights strengths in UX thinking, lifecycle email marketing, and cross-functional collaboration—ensuring marketing efforts directly support revenue-generating teams while reinforcing brand trust and professionalism.

Role: Brand & Program Rebrand Lead/Support – Visual Strategy, Content Alignment, and Implementation Support
I supported the team throughout the rebrand process, contributing to brand direction, digital planning, and the visual and functional refresh of key sub-programs and communications.

Scope of Work

• Supported the end-to-end rebrand from legacy design to a modern, approachable identity

• Contributed to development of the new logo, color palette, and visual system

• Participated in brand brainstorming and design iteration focused on clarity, warmth, and reduced visual waste

• Helped define website update requirements and write the website brief for an external contractor

• Collaborated on website overhaul planning, with emphasis on:

  • Ease of internal updates

  • Bilingual (English/Spanish) content

  • Long-term maintainability and flexibility

• Led or supported rebranding of major program components, including:

  • Grades 6–12 Youth Video Contest

  • Proud Partner Program

  • Monthly Newsletters

• Aligned campaign visuals, layouts, and messaging across print, digital, and email channels

Challenge

Refresh a trusted statewide brand without losing credibility—while ensuring the new system remained easy to manage internally, adaptable for bilingual content, and consistent across multiple sub-programs.

Approach

• Balanced modern, clean design with conservative public-sector sensibilities

• Prioritized a positive, uplifting color palette aligned with environmental messaging

• Reduced visual clutter to support sustainability principles and accessibility

• Designed for scalability, ensuring new campaigns could plug into the system easily

• Coordinated across teams and vendors to ensure visual and functional alignment

• Treated the rebrand as a program-wide system, not just a logo update

Results & Impact (light metrics placeholders)

• Brand adoption: Unified visual identity across dozens of program touchpoints

• Digital refresh: New website framework supporting bilingual updates and ongoing content needs

• Program consistency: Rebranded several core initiatives under a cohesive system

• Operational efficiency: Reduced friction for internal updates and future campaigns

• Longevity: Brand system designed for multi-year reuse and adaptability

Why This Project Matters

This rebrand highlights my ability to work at the intersection of brand strategy, digital usability, and program operations. It demonstrates experience modernizing a legacy public-sector brand while accounting for real-world constraints like bilingual content, internal workflows, and long-term sustainability. The result was not just a new look, but a more functional and resilient communications system.

Role: Campaign Lead – Visual, Content, and Program Execution (End-to-End)
I led the campaign from concept through rollout, overseeing creative direction, written content, educational materials, partner coordination, and the full campaign timeline.

Scope of Work

• Developed the campaign name, identity, and logo

• Produced an overview video and short-form educational videos (voiceover-driven)

• Created website and landing page content

• Designed social media graphics and shareable content

• Built educator worksheets, take-home materials, and lesson plans

• Coordinated educator engagement and contest components

• Integrated existing water education resources (rainwater harvesting, freshwater ecology, yard care, and water reuse principles)

• Planned and executed a phased campaign rollout, including launch, amplification, and follow-up

• Supported partnership outreach, presentations, and giveaway activations

Challenge

Translate complex water conservation concepts into engaging, actionable content that could resonate statewide while remaining classroom-ready for STEM-based education programming.

Approach

• Designed a highly visual, brand-forward campaign optimized for digital sharing

• Anchored messaging in behavior-change principles, focused on small, repeatable actions

• Repurposed trusted, existing educational resources into a unified, student-friendly system

• Built flexible materials that educators could easily adopt into lesson plans

• Coordinated timing and messaging to support both online engagement and in-classroom use

Results & Impact (light metrics placeholders)

• Statewide reach: Engaged audiences across Texas via digital platforms and school adoption

• High shareability: Strong visual engagement across social media (engagement rate: +33%])

• Education adoption: Used by dozens of classrooms/schools for STEM programming

• Content output: 30+ campaign assets across video, print, and digital formats

• Partnership activation: Connected with 20+ partners/educator groups through outreach and presentations

Why This Project Matters

Texas Trickle highlights my ability to lead end-to-end public education campaigns that combine branding, behavior change, and educational impact. It demonstrates full ownership of creative strategy, execution, and rollout while delivering content that is both highly engaging and practically usable by educators and partners statewide.

Role: Campaign Concept Lead – Visual, Content, and Distribution Strategy
I proposed the original concept, led its expansion into a statewide campaign, and oversaw creative direction, content development, and cross-channel adaptation alongside the program team.

Scope of Work

• Proposed and developed the Valentine’s Day outreach concept for statewide use

• Designed printable Valentine’s Day cards optimized for minimal waste and maximum use per page

• Created cut-and-share worksheets suitable for classrooms and at-home activities

• Developed text-based and graphic card designs adaptable to recycled paper printing

• Converted printable assets into social media graphics for digital sharing

• Coordinated seasonal rollout timing aligned with February engagement cycles

• Encouraged user-generated content, including photos submitted by students and residents

• Integrated conservation messaging into playful, Texas-themed designs
  
  

Challenge

Create a conservation campaign that felt light, fun, and culturally relevant—while remaining aligned with sustainability principles and scalable for statewide distribution.

Approach

• Designed assets to maximize paper efficiency, allowing multiple (4x) cards per sheet

• Used familiar Valentine’s Day humor and Texas-themed language to increase relatability

• Built dual-purpose content that worked both in print and on social platforms

• Encouraged participation through hands-on activities (cutting, sharing, displaying)

• Timed release strategically to create an annual February engagement spike
  
  

Results & Impact (light metrics placeholders)

• Sustained longevity: Campaign reused annually for 3+ years following initial launch

• High engagement: Strong February engagement across social platforms (engagement rate: +45%)

• User participation: Photos submitted by 10-15 students/community residents

• Content output: Currently 20+ unique card designs across conservation and Texas-themed messaging

• Education reach: Used by dozens of classrooms, families, or community groups

Why This Project Matters

This campaign demonstrates my ability to identify small, effective ideas and scale them into durable, statewide engagement tools. It highlights strengths in seasonal campaign planning, low-waste design thinking, and creating content that resonates emotionally while reinforcing sustainability values. The campaign’s continued use years after launch underscores its long-term relevance and effectiveness.

Role: Campaign & Outreach Lead – Brand Rollout, Educator Engagement, and Media Coordination
I supported the rebrand integration for the contest and led coordination across educator outreach, school engagement, press communications, and digital amplification.

Scope of Work

• Integrated the new Take Care of Texas brand into contest visuals and materials

• Coordinated educator and school outreach to promote participation statewide

• Supported press release development and media outreach

• Organized and supported press-facing activations, including media breakfasts

• Coordinated student and winner media interviews with local and regional outlets

• Supported digital and social media promotion across program and partner channels

• Collaborated with sponsor stakeholders to align messaging and prize promotion

• Tracked engagement, participation trends, and earned media coverage

Challenge

Drive student participation and statewide visibility during a competitive academic season—while launching the contest under a refreshed brand and coordinating multiple stakeholders, including educators, school districts, media outlets, and a corporate sponsor.

Approach

• Leveraged educator networks to build classroom-level momentum

• Positioned the contest as both a creative opportunity and academic enrichment tool

• Used earned media to highlight student stories and local community pride

• Coordinated messaging across schools, cities, and districts to extend reach organically

• Supported a clear prize structure to incentivize participation and voting

Results & Impact (light metrics placeholders)

• Statewide participation: Submissions from 350+ students in 25+ schools/districts

• Earned media: Student features and interviews across 15+ local outlets

• Social reach: Strong engagement across program, city, and district channels (engagement rate: +33%])

• Community activation: Schools and districts rallied votes and shared finalist content

• Prizes awarded:

  • Grades 6–8: GoPro prize packages

  • Grades 9–12: Scholarship awards

Why This Project Matters

This campaign demonstrates my ability to manage large-scale, youth-focused engagement initiatives that combine branding, education, media relations, and partnership coordination. It highlights experience activating schools and communities statewide, amplifying student voices through earned media, and aligning public-sector programs with corporate sponsorships for measurable impact.

Role: Website Strategy & Redesign Lead – Scope, UX Planning, and Vendor Selection
I led the planning and strategy phase of the redesign, defining requirements, shaping the RFP, supporting vendor selection, and ensuring the final website aligned with both user needs and organizational goals.

Scope of Work

• Defined the website redesign scope and RFP requirements

• Documented audience profiles (donors, volunteers, partners, board members, public)

• Developed a detailed UX/UI pain-point assessment and improvement goals

• Created a punch list outlining desired features, exclusions, and priorities

• Designed the website sitemap, including:

  • Cool Schools program

  • Southwestern Medical District Urban Streetscape Master Plan

  • Core initiatives and upcoming events

  • Past projects (tree canopy studies, Pioneer Plaza, urban heat island research)

• Planned integration of key functional tools:

  • Tree Tracker to visualize trees planted through donations

  • Fundraising and volunteer engagement funnels

  • Board member portal for secure document sharing

  • Volunteer, donation, and event management functionality

  • Embedded video content for education and storytelling

  • Calendar plugin to surface events and opportunities

• Conducted vendor comparison and evaluation across proposals, scope, and pricing

• Supported final vendor selection and project handoff

Challenge

Modernize a legacy nonprofit website to improve usability and engagement—while staying within grant constraints and ensuring the site supported fundraising, volunteering, governance, and program storytelling.

Approach

• Treated the website as a conversion and engagement platform, not just an information hub

• Prioritized mobile-first design and intuitive navigation

• Structured content to guide users toward donating, volunteering, and attending events

• Designed systems that could scale with future programs and campaigns

• Evaluated vendors through a balance of cost, capability, and long-term value

Results & Impact (light metrics placeholders)

• Cost savings: Saved grant project cost by $10,000+ through strategic vendor selection

• Improved UX: Clearer navigation and stronger engagement pathways

• Fundraising readiness: Website structured to better support online donations

• Program visibility: Key initiatives and research surfaced more prominently

• Operational value: Added tools to support board communication and volunteer coordination

• Longevity: Website framework designed for ongoing updates and growth

Why This Project Matters

This project demonstrates my ability to lead strategic digital planning for mission-driven organizations, balancing user experience, technical requirements, governance needs, and budget realities. It highlights strengths in stakeholder alignment, vendor management, and translating organizational goals into practical, high-performing digital systems.

Role: Integrated Marketing & Engagement Lead – Strategy, Promotion, and Execution
I led planning and implementation across digital, print, and in-person channels, supporting both high-level awareness goals and hands-on program needs.

Scope of Work

Southwestern Medical District Urban Streetscape Master Plan (SWMD):

• Developed a comprehensive integrated marketing and communications outline

• Defined campaign objectives: awareness, funding potential, donor growth, and brand visibility

• Created budget allocations for paid social media promotion

• Planned digital and media outreach to support public understanding of the project

• Supported stakeholder engagement and input sessions, including coordination with architects and project partners

• Developed messaging aligned with long-term urban greening, health, and heat-mitigation goals

Cool Schools Program:

• Built an integrated promotion plan to drive volunteer recruitment and donor support

• Designed print and digital materials, including:

  • Flyers, pamphlets, and brochures

  • Web pages and program content

  • Email newsletters and outreach materials

• Supported hands-on program execution, including:

  • Volunteer coordination and on-site support

  • Tree sourcing and planting logistics

  • Community and school engagement

• Helped translate program impact into clear, compelling storytelling for public audiences

Challenge

Promote two distinct but related initiatives—one a large-scale urban planning effort and the other a community-based education and planting program—while maintaining consistent messaging, efficient use of budget, and strong brand alignment.

Approach

• Treated each initiative as a connected part of a broader urban forestry narrative

• Balanced strategic planning with field-level execution

• Used targeted paid promotion to extend reach where organic awareness was limited

• Designed materials to support both education and action (donate, volunteer, attend)

• Integrated stakeholder input to ensure credibility and alignment with long-term planning goals

Results & Impact (light metrics placeholders)

• Campaign reach: Increased awareness across North Texas audiences and Dallas County communities

• Volunteer growth: Supported recruitment for several dozens of volunteers across Cool Schools events

• Donor engagement: Strengthened funding and donor interest for priority initiatives

• Media & digital visibility: Secured online interaction and campaign amplification

• Brand lift: Expanded Texas Trees Foundation visibility through association with major urban projects

Why This Project Matters

This work demonstrates my ability to lead integrated communications planning that connects strategic awareness-building with real-world program delivery. It highlights a rare blend of skills—campaign strategy, budget planning, creative execution, stakeholder engagement, and hands-on volunteer coordination—applied across both long-term planning initiatives and community-facing programs.

Role: Campaign & Media Outreach Lead – Messaging, Press Coordination, and Performance Tracking
I led communications support for the post-storm response, coordinating media outreach, developing educational messaging, arranging interviews, and tracking engagement and coverage.

Scope of Work

• Developed post-storm educational messaging focused on:

  • Immediate tree fall hazards and safety concerns

  • Proper recovery steps following storm damage

  • Identifying and hiring certified arborists

  • Avoiding improper or harmful tree care practices

• Drafted and distributed press releases and topical media materials

• Coordinated media interviews on behalf of Texas Trees Foundation

• Served as a liaison between subject-matter experts and media outlets

• Supported earned media coverage across print, digital, and broadcast platforms

• Tracked media placements, interviews, and social media engagement

• Monitored trends in public response and information uptake during recovery

Challenge

Respond quickly to widespread storm damage with accurate, actionable information—while countering misinformation and preventing further harm caused by improper tree care during recovery.

Approach

• Prioritized timely, expert-backed messaging during the immediate post-storm period

• Framed guidance around public safety and long-term urban canopy health

• Emphasized the importance of certified arborists to protect residents and trees

• Leveraged earned media to reach large audiences quickly without paid spend

• Coordinated messaging across press, interviews, and social channels for consistency

Results & Impact (light metrics placeholders)

• Media interviews secured: ~[6–10] interviews across regional outlets

• Earned media reach: Regional visibility across DFW during peak recovery window

• Public education: Increased awareness of proper post-storm tree care practices

• Engagement tracking: Monitored social engagement and coverage trends to inform follow-up messaging

• Risk reduction: Helped discourage unsafe or unqualified tree care practices

Why This Project Matters

This campaign highlights my ability to manage time-sensitive communications under real-world conditions, where clarity, credibility, and speed matter. It demonstrates experience with earned media, crisis-adjacent public education, and translating technical guidance into accessible messaging—skills directly applicable to community engagement, public information, and sustainability communications roles.

Role: Volunteer Program Support & Field Lead – Systems, Communications, and On-Site Coordination
I supported and scaled the volunteer program by designing engagement tools, improving coordination processes, and leading volunteers directly in the field across neighborhood, park, and school-based plantings.

Scope of Work

• Collaborated with general counsel to research, adapt, and mock up a volunteer consent form, including photo and image release language

• Created volunteer check-in sheets and QR-code-based sign-in options to collect contact information and opt-in preferences for future service projects

• Designed QR codes for:

  • Post-planting tree care instructions

  • Volunteer reflections and feedback

  • Conference and event follow-up engagement

• Developed event signage encouraging:

  • Photo sharing with official handles and hashtags

  • Social following and amplification of foundation work

• Captured photo and video documentation of volunteer days and tree plantings for marketing and storytelling

• Led direct volunteer management during NeighborWoods projects, including:

  • Door-to-door outreach to residents regarding tree planting participation

  • On-site instruction for digging, spacing, and planting techniques

  • Marking utilities and infrastructure-safe planting locations

  • Guiding volunteers on watering and post-planting care

• Introduced walkie-talkies as a standard communication tool, replacing ad hoc yelling and phone calls to improve coordination and safety

• Extended volunteer coordination to Cool Schools plantings, including:

  • Supporting volunteers working with students

  • Guiding children through planting and mulching activities

  • Managing flow and safety during school-based events

• Created the “Mulchkins” concept (mulch + munchkins) to brand youth participation—boosting social engagement, donor interest, and corporate volunteer enthusiasm

Challenge

Scale volunteer engagement across diverse environments—neighborhoods, parks, schools, and events—while maintaining safety, clarity, consistency, and a positive participant experience.

Approach

• Treated volunteer coordination as both an operations and communications system

• Reduced friction through clear instructions, signage, and digital tools

• Prioritized safety, consent, and documentation through standardized forms

• Built systems that supported both in-person efficiency and post-event follow-up

• Humanized the experience through approachable branding and storytelling (e.g., Mulchkins)

• Balanced logistical leadership with warmth and approachability on-site

Results & Impact (light metrics placeholders)

• Volunteer participation: Lead 250+ volunteers across multiple planting programs and tree farm days

• Operational efficiency: Improved on-site coordination through standardized tools and walkie-talkie communication

• Data capture: Increased volunteer contact collection and follow-up potential

• Program extension: Volunteer systems supported NeighborWoods, Cool Schools, and special planting events

• Engagement lift: Youth-focused branding ("Mulchkins") contributed to stronger social engagement and donor interest

• Fundraising support: Helped attract corporate volunteers who later became donors or sponsors

Why This Project Matters

This work demonstrates my ability to build scalable volunteer systems while leading from the field. It blends operational planning, legal coordination, UX thinking, communications, and human-centered leadership—ensuring volunteers felt informed, safe, appreciated, and eager to return. The result was a more professionalized volunteer program that supported fundraising, storytelling, and long-term community relationships.