About Taylor Nelson

Clients

Work experience

Taylor-Made Socials | Founder & Event Host (Self-Employed) | Austin, TX | Jan 2025 - Present

• Founded and operates a community-driven social and professional events brand focused on in-person connection, networking, and local engagement across Austin.

• Plans, promotes, and hosts monthly events including happy hours, themed socials, and collaborative meetups, managing end-to-end logistics such as venue sourcing, timelines, and on-site execution.

• Develops and manages all digital marketing efforts, including social media strategy, content creation, visual graphics, and event promotions across Instagram and Facebook.

• Serves as primary host and facilitator at events, fostering welcoming environments, encouraging attendee engagement, and strengthening repeat participation and word-of-mouth growth.

Design Workshop, Inc. | Marketing Associate | Austin, TX | Nov 2022 - Jan 2025

• Increased studio project win rates by 4-6% annually by leading development of 80+ strategic proposals using Adobe InDesign, Microsoft SharePoint, and ChaptGPT to customize messaging and visual branding.

• Improved brand consistency and image asset reuse by managing a firm-wide archive through OpenAsset and internal file systems for tailored print/digital collateral for business development and RFP submissions.

• Boosted qualified project leads by 75% by identifying and qualifying new business prospects, initiating outreach strategies, and leveraging CRM tools like Deltek VantagePoint to track opportunities.

• Accelerated collaboration response times by 40% by coordinating with subconsultants and standardizing RFI submissions using templated communication workflows, resulting in frequent early proposal submissions.

• Analyzed marketing and proposal analytics by tracking CRM data reporting on proposal pipeline timelines, win/loss rates, and lead sources to guide strategic pursuits.

Texas Disposal Systems | Digital Marketing Specialist | Creedmoor, TX | Oct 2021 - June 2022

• Drove a 30% increase in overall website traffic by managing digital ad and SEO strategies in collaboration with three creative agency partnerships across paid and organic channels.

• Increased email campaign engagement by 8-10% by deploying targeted campaigns using a white-labeled automation platform, optimizing CTAs and segmenting commercial audiences for waste services.

• Improved content alignment with business goals by writing 6-8 SEO-optimized blog posts per quarter in WordPress. Monitored via Google Analytics to measure impact and refine related social media messaging.

• Strengthened sales pipeline support by improving copy and visuals on 6-8 WordPress service landing pages and creating uniform branded service sales collateral through Canva, PowerPoint, and Word.

TCEQ – Take Care of Texas | Information Specialist III | Austin, TX | Nov 2019 - Sep 2021

• Doubled webpage engagement (100% increase) by launching the statewide Texas Trickle water conservation campaign with custom educational collateral across social, web, and email channels.

• Re-engaged 50-65 inactive members of the Proud Partner Program by implementing new newsletter spotlights and offering co-branded content opportunities for collaboration.

• Increased student contest participation to 350+ entries across 25+ school districts in Texas by managing the annual video contest targeting and promotional outreach to parents and teachers of grades 6–12.

• Enhanced statewide environmental outreach by producing original copy and visuals for social, newsletter, and website content using the GovDelivery, Canva, and AP style for clarity and consistency.

Texas Trees Foundation | Marketing Manager | Dallas, TX | Sep 2018 - Oct 2019

• Established the organization’s first marketing program from scratch as the inaugural Marketing Manager, building foundational processes, systems, and templates to support outreach, branding, and fundraising.

• Increased digital engagement by over 60% by launching a full brand refresh and creating consistent multi-channel content strategies for social media, newsletters, and donor outreach.

• Delivered a new website under budget, saving $2,000+ by drafting the RFP, developing the wireframe and site map, and selecting a cost-effective agency to complete the $10K redesign focused on UX and accessibility.

• Enhanced donor and sponsor relations by documenting all events through testimonials, photos, and videos, shared via social media, newsletters, and directly with partner organizations for co-branded collateral.

Lost Valley Education Center | Marketing Outreach Coordinator | Dexter, OR | Nov 2017 - March 2018

• Boosted online engagement and registration for educational programs by 80% by managing Facebook Ads and optimizing website copy and online content through WordPress.

• Expanded educational program attendance by designing promotional materials and digital assets with Canva, tailored to sustainability workshops and seasonal fundraising events.

• Increased community awareness by representing the organization at multiple local events and conferences, enhancing the center’s brand visibility and supporting local partnerships.

HCK2 Partners | PR Account Coordinator | Addison, TX | Sep 2015 - Aug 2017

• Secured 80+ media placements by distributing targeted press materials and cultivating journalist relationships through Cision and Meltwater.

• Drafted and edited 100+ press releases and media alerts aligned with AP Style, brand positioning, and client business objectives.

• Supported integrated campaigns for 10–12+ clients across hospitality, tech, and nonprofit sectors, driving 15–25% higher seasonal engagement.

70KFT | PR Coordinator Intern | Dallas, TX | May 2015 - Aug 2015

• Conducted media research and competitive audits to refine messaging and strengthen PR strategies.

• Produced press and digital content including releases, blogs, and social copy for multiple industries.

• Collaborated cross-functionally with design, web, and digital teams to execute multi-channel campaigns.

TimePiece PR & Marketing | Account and Content Specialist | Carrollton, TX | June 2014 - April 2015

• Managed 8–10 clients delivering full-service PR and marketing support, increasing engagement by 25–35%.

• Wrote 35+ press releases and developed social calendars aligned with seasonal campaigns and goals.

• Designed branded collateral using Adobe InDesign and analyzed performance media metrics to refine campaign strategy.