Social Media
Social Media
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When I joined journalism as an elective, I wasn't sure what I would do. After seeing our website’s lackluster social media presence, I volunteered to become social media manager and take full control of our Instagram page. I approached this role with intense passion, creating multiple weekly series for Instagram’s Stories and Highlights feature, shifting posts from focusing exclusively on new stories to announcing separate school news, and meticulously sharing every single new article on the page’s story. This process allowed me to develop skills in social media work that I now use as a Social Media intern for my school's official Instagram account.
When I joined journalism as an elective, I wasn't sure what I would do. After seeing our website’s lackluster social media presence, I volunteered to become social media manager and take full control of our Instagram page. I approached this role with intense passion, creating multiple weekly series for Instagram’s Stories and Highlights feature, shifting posts from focusing exclusively on new stories to announcing separate school news, and meticulously sharing every single new article on the page’s story. This process allowed me to develop skills in social media work that I now use as a Social Media intern for my school's official Instagram account.
Stories Series for The Gator
By using stories, I was able to create content that almost all followers see, thus bringing more traffic to the site. I used the Highlights feature to keep every story up on the page so they wouldn't disappear after 24 hours like most stories.
New Articles
New Articles
Through this story graphic, I was able to share every new piece with a direct link to the article.
Lunch Menus
Lunch Menus
This series allowed students to see each week's lunch menu, information that wasn't very easy to find on the school's website.
Mr. I's Joke Of The Week
Mr. I's Joke Of The Week
Mr. Iuliano is a beloved teacher at the school, renowned for his corny jokes. This series (done by contacting him through email), featured a weekly joke from him on the page.
Staff Saturday
Staff Saturday
This graphic highlighted a member of our staff every week.
Newsroom Chats
Newsroom Chats
By posting short video interviews with different writers, viewers were able to see what the news room was working on at the moment.
Photo Posts
Photo posts are some of the most important parts of social media work. Throughout my time as Social Media Manager at The Gator, I created some of the page's most interacted with posts of all time. I also have created a photo post as a part of my work on the Brimmer and May Instagram as a social media intern.
This post highlighted a basketball players' monumental achievement through a post unconnected to an article. It is still the page's most liked post ever due to its professional look and shareability.
By posting photos from an after-hours school event, those who went were inclined to engage and share the post.
Shared during break, this post celebrated our win with followers. The use of a quote was helpful to encourage engagement.
Most of the posts I made were promoting featured stories. In this case it happened to be my own. The timing of the post, along with the fact that it shared valuable information about the score allowed for high engagement.
This post, made for the school's official Instagram page, shared photos from a recent Outdoor Ed trip I had went on to promote the school's extracurriculars. I made the graphics simple but pleasing to look at.
Video Posts
Videos are crucial to social media work. As a Social Media Intern for my school, I have created videos in many different styles to be posted on the school's Instagram.
copy_E15B08D3-7613-471A-9250-27E7AFB5E0B0 3.MOVTo create this video, I filmed and edited a montage for a school event. It allowed viewers to get a glimpse into student life beyond the classroom.
copy_29EDE852-AA2F-4A67-96FD-8D76B3C37810 2.MOVFor this video, I interviewed students across all grade levels to find out their favorite school lunches. This video serves as good promotion for the school, as most schools don't have such diverse meal options.
copy_D5870C38-DEF2-483B-B6A4-F987C45E1984 2.MOVAfter launching my live sports broadcast program for The Gator, I wanted to promote the livestreams while sharing the process with members of the school community. This video gives behind the scenes access to one of our livestreams.
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