Experience & Skills

From September 2017 to the present 

Founder/CEO, Axion Technologies K.K.

Saitama, Japan

• Full-stack Product Manager / Founder: Yoshida have a diverse range of competencies necessary for a startup, such as market research, prototype design, basic programming, marketing, operations, fundraising, financial management, accounting, and legal affairs.

• Software Development: Yoshida has self-taught software engineering and computer science, which led to building a news site using WordPress and Ghost CMS, and developing an iOS application approved by the App Store. He has also gained considerable experience in developing applications for early-stage startups, leveraging Backend as a Service (BaaS).

• Design: Yoshida utilize UI design tools to create websites and Android/iOS applications. He also employs Adobe Photoshop to design compelling artwork, such as thumbnails for YouTube videos, podcasts, and blog articles.

• Qualified Journalism: Yoshida has operated a high-quality business news site by myself for 6 years, offering unique insights by analyzing global information not readily available in Japanese sources. I've keenly studied trends influencing the growth of the digital economy and have maintained a newsletter with weekly issues for over two years.

• High-quality translation of Western financial and economic media: His capabilities extend to the high-quality translation of western financial and economic media, having translated 160 articles per a month from Bloomberg, Financial Times, The Economist, New York Times, and Scientific American.

• Investigative Reporting: He has debunked the Web3 hype and have highlighted severe debt ratios in Japanese investment firm, providing a contrasting perspective to their publicized figures.

• Corporate Finance: Yoshida conducts business simulations and evaluations of financial conditions using financial models. He determines corporate value using the Discounted Cash Flow (DCF) method and formulates capital policies. He has analyzed the financial situation of a company with one of the most complex financial structures in Japan, deriving insights, particularly on the company's debt ratio, that surpass those of analysts at Japanese securities firms.

  • • • ソフトバンクGの財務健全性指標LTVの謎は…すべて解けた！

      • ソフトバンクG、SVB破綻で泣きっ面に蜂

      • ［スプレッドシート］SBGのLTV、NAV算定［吉田拓史、株式会社アクシオンテクノロジーズ作成］

• Accounting: Yoshida has a deep understanding of the tax laws that stmerging companies should consider, acquired through consulting the original text of the laws and guidance. He is well-versed in Japan's complex tax laws concerning stock options. He has completed financial statements for four fiscal periods, two of which he declared independently, without the assistance of a tax accountant.

• Startup Legal Affairs. Yoshida has practical experience and knowledge in startup legal affairs, familiar with Corporate law, commercial law, and various litigation precedents. I can review investment contracts and shareholder agreements independently, create unique term sheets, and manage stock options.

• Fund Raise. Yoshida established an internet-based fundraise method within the framework stipulated by the Financial Instruments and Exchange Act(金融商品取引法). He adopted a type of stock for angel investors, ensuring management rights preservation. He also accepted investments from investors residing overseas in compliance with foreign exchange laws(外為法).

• Judicial Scrivener: Yoshida  capable of managing various corporate registrations independently, submitting necessary documents to the Legal Affairs Bureau without requiring external assistance.

• Podcast Production: I am skilled in recording, editing, and publishing, using equipment like microphones, audio interfaces, and the music editing software, "Ableton Live".

• Video Production: I produce and distribute a YouTube series explaining the technology field, employing Adobe Premiere Pro for video editing and Adobe Photoshop for image editing. This involves using equipment such as a lapel mic and a professional 4K video camera.

July 2015 - August 2017

Editor, DIGIDAY Japan / Infobahn Group, Mediagene inc

Tokyo, Japan

• Founding Japanese branch of US Media outlet. As an Editor with DIGIDAY Japan, Yoshida experienced and contributed to its journey from founding to a phase of substantial growth. He was directly involved in the launch of DIGIDAY Japan in September 2015 and in its subsequent operations. His responsibilities spanned editing, some aspects of business development, and event organization.

• Localization of U.S. content. Yoshida established methods and systems for translation, and built an editing pipeline. He adapted vocabulary and knowledge structures for optimal understanding by Japanese business professionals, creating translations for digital marketing that had no effective equivalents at the time.

• Production of original content. He created content tailored to the preferences of Japanese business professionals. This included planning and conducting interviews with digital executives from major media companies, reporting in English during the visits of executives from U.S.-based companies, and setting up an editorial system in Japan. He established a translation system for digital marketing, which was adopted by advertising agencies and consulting firms.

• Establishing external relations. Through interviews and dissemination of articles, Yoshida built relationships that connected sales and business development representatives with newspapers, publishers, technology vendors, advertising agencies, and advertisers.

• Organizing annual conferences. He contributed to the organization of the annual 'DIGIDAY Publisher Summit', a key event in our business involving 60 newspaper/publishing companies and 30 technology vendors, as well as other conferences. Despite the fact that our company had little existing connections to newspapers and publishers, Yoshida leveraged my background as a journalist to conduct sales activities.

• Introduction of digital marketing to Japan. Yoshida provided insights on digital marketing to media and consumer packaged goods (CPG) companies, sharing various business and strategic information, from the construction of internal systems to methods of investing in the digitization of marketing budgets. In fields where translation into Japanese was not established, He created the de facto standard of translation systems. Thanks to the reputation of Yoshida's work, the company He belonged to received numerous orders for work related to owned media and digital marketing strategy formulation. Numerous interviews with executives of global leading companies in this field.

• Knowledge on Ad Technology. As an editor, Yoshida deepened his knowledge of ad technology and was responsible for conveying this knowledge in a beneficial and accessible way to readers. These experiences have enabled me to understand in detail the trends, challenges, and possibilities of the ad tech industry, and to use these insights to contribute to the industry's progress and growth. Numerous interviews with executives of global leading companies in this field.

• Knowledge on enterprise IT. He covered and accumulated knowledge on a wide range of areas, such as SaaS, PaaS, CRM, digital marketing software, and open-source software (OSS). I regularly covered the monthly conferences of major IT consulting firms. Numerous interviews with executives of global leading companies in this field.

• Self-study in software engineering and computer science. This was done in order to cover the digital media, software, and digital marketing industries. He started learning from textbooks by Hennessy and Patterson. I began with simple web applications using PHP, and WordPress, eventually creating blog sites using serverless architecture.

• Research on cryptocurrency and blockchain. He started investigating Bitcoin and Ethereum before the major boom, exploring how to apply the blockchain technology that underlies them. He acquired professional insights into both technical and economic aspects.

• Production of owned media for major U.S. corporations. This work was ordered due to the reputation of Yoshida's translations and original articles at DIGIDAY. He was involved in establishing the translation system and producing original articles in the firm-owned online media.

September 2010 - February 2015

Journalist / Chief Editor / Designer / IT Support,  Jakarta Shimbun / PT. BINA KOMUNIKA ASIATAMA 

Jakarta, Indonesia

• Yoshida provided analytical coverage of the political climate, producing some of the most impactful and accurate forecasts amongst Japanese institutions such as public analytical agencies, trading companies, and academia, especially during the 2014 Indonesian presidential election.

• Yoshida achieved international recognition for uncovering a large-scale corruption scandal involving a suspected misappropriation of Indonesia's government budget. As a foreign journalist, I was the first to expose suspicions surrounding the oil fuel subsidies, which made up 22% of Indonesia's government budget. I conducted an in-depth investigation into the existence of "oil rights" within the government and scrutinized its impact on national elections, energy policies, and national finance.

• Reporting at international conferences. he has covered events such as the APEC Summit, ASEAN Summit, and bilateral trade negotiations between the Japanese and Indonesian governments. He has attended meetings and international conferences at prestigious locations like the Indonesian presidential palace and the Bali Convention Center. At the APEC, Yoshida focused on regional economic integration initiatives like TPP and RCEP, the territorial disputes in the South China Sea, and bilateral trade negotiations.

• Conducted interviews with heads of state, ministers, influential politicians, and government officials. Whenever Japanese ministers visited Indonesia, Yoshida made sure to attend briefings hosted by the Japanese Ministry of Foreign Affairs, where he was able to engage with senior government officials. He has also taken the opportunity to directly interview ministers during press conferences. Notable events covered by Yoshida include international conferences, press conferences, and briefings attended by world leaders such as Shinzo Abe, Hillary Clinton, Wen Jiabao, Lee Myung-bak, Ban Ki-moon, Vladimir Putin, Lee Hsien Loong, Joko Widodo, Susilo Bambang Yudhoyono, and others. Among his accomplishments was an exclusive interview with ASEAN Secretary-General Surin Pitsuwan on the South China Sea issue.

• Investigating local politics. Yoshida has built a substantial information asset based on his interviews with politicians, business people, and bureaucrats. His coverage has spanned from the Indonesian presidential palace to ministries, the national parliament, political parties, and courts. 

• Macroeconomic matters and monetary policies. This involved diligently processing and translating economic statistics provided by the government and the central bank. To ensure these complex subjects were comprehensible to a Japanese audience, Yoshida specially tailored the translation process. This included adapting the unique categorizations and indicators used in the source country to fit within a context that would be easily understood by Japanese readers, thereby making the information more relatable and accessible.

• Exploration and study of document wrriten in Indonesian. He has extensively read through numerous documents, including newspapers, books, government administrative documents, court documents, academic papers, surveys from research institutes, studies conducted by financial institutions and consulting firms, and financial statements. By integrating his findings with interviews conducted through Japanese companies and institutions, Yoshida has shaped unique domain knowledge, thus gaining unparalleled insights.

• Professional proficiency in conducting interviews in Indonesian. He has interviewed numerous influential individuals in the language and has gathered information through press conferences and group interviews held in Indonesian at the presidential palace, parliament, and hotels.

• Reported extensively on the Japanese business community in Indonesia. This includes coverage of the continuous construction of industrial parks, the relocation rush of Japanese manufacturing industries due to the 'China Plus One' strategy and deteriorating business environment in Japan, and industries such as the automotive and motorcycle sectors, where Japanese companies hold the majority share.

• Obtaining and processing data and facts on macroeconomics and monetary policy. For research services intended for Japanese financial institutions, he meticulously handled, organized, and translated economic statistics provided by the government and central banks. He innovatively tailored the translation process to make complex and nuanced themes comprehensible to Japanese readers. This included adapting unique classifications and indicators used in the source language to align with contexts readily understood by a Japanese audience. Through these efforts, Yoshida has made the information more relatable and easily accessible to Japanese readers.

• Newspaper design. Yoshida has been engaged in the design of newspaper layouts using software like Adobe InDesign. He has also participated in the design of publications such as economic information magazines on Southeast Asia issued by Japanese government agencies.

• Managed a team of Indonesian staff and Japanese journalists. In a company with around 100 employees, the majority was Indonesian. He has facilitated cooperation while considering complex issues such as religion, origin, and politics. He has overseen the transfer of many of the newspaper editing and IT department roles, originally handled by Japanese staff, to Indonesian teams.