2025020238  / M.A. program, 2nd semester

Email: wndus618@naver.com

Juyeon Lee is a first-year master's student at the consumer psychology at Korea University. She is interested in the factors that trigger changes in consumer behavior, new media psychology, and persuasive messages. Her research aims to derive valuable insights from consumer psychology that contribute to building a sustainable society and marketing strategies. In her free time, she enjoys knitting, baking, and going for walks.