Publications

Publications

(* corresponding author)

Taeyeon Kim, Jeonghyun Lee, & Jihoon Kim. (2025). Should Influencer CEOs Speak out? The Interplay among Influencer CEO Activism, Self-Disclosure on Social Media, and Political Ideology. Internet Research. 

Yejoo Lee, Seungjae Oh  & Taeyeon Kim* &  Hyejin Bang. (2025). “Human, You Should Help Others”: How AI Disclosure, Message Assertiveness, and AI Anxiety Shape Consumer Responses to AI-Generated Charitable Ads. Journal of Marketing Management. 

Sojin Lee, Jaeyeon Bang, Jiyeon Park, Yejoo Lee, Eunseo Kim, Suyeon Kim, & Taeyeon Kim*. (2025). Phubbed and Turned to My Phone, but Still Disconnected: The Psychological Consequences of Being Phubbed and Coping Through Mobile Use. Mobile Media & Communication.

김태연, 고영지, 이정현. (2025). AI 활용 표기와 브랜드의 사회적 가치 지향 캠페인이 지각된 캠페인 가치, 브랜드 진실성, 소비자-브랜드 동일시, 구매의도에 미치는 영향. 광고학연구.

이소진, 김태연*. (2025). 챗봇의 상호작용 방식이 소비자의 비윤리적 행동에 미치는 영향: 지각된 인간성, 준사회적 상호작용, 도덕적 이탈의 순차적 매개 및 마키아벨리즘의 조절 효과. 한국심리학회지: 소비자·광고, 26(3), pp. 267-295.

Taeyeon Kim, Sojin Lee, & Soyeon Park. (2025). Social Support from Virtual vs. Human Influencers: Effects on Support Efficacy, Interactivity, and Social attractiveness. International Journal of Human-Computer Interaction.

Jaeyeon Bang, Seungjae Oh, Jiyeon Park, Yejoo Lee, Yeonsoo Cho, Soyeon Park  & Taeyeon Kim* (2025). Impact of Spatial Presence on Charitable Behavior in the Metaverse: A Moderated Mediation Model of Norm Message and Involvement with Charity. Cyberpsychology, Behavior, and Social Networking. 

Youngju Jung, Taeyeon Kim, Sojin Lee, Seung Min, & Yongjun Sung. (2025). Short Made Them Powerful: Exploring Motivations and Problematic Uses of TikTok. Cyberpsychology, Behavior, and Social Networking. 

Taeyeon Kim, Hyungrok Jin, Jaehee Hwang, Nayeon Kim, Jungjae Im, Yonghoon Jeon, & Yongjun Sung. (2024). Being excluded in the metaverse: Impact of social ostracism on users’ psychological responses and behaviors. International Journal of Information Management, 78, 102808.

Taeyeon Kim & Hye Jin Yoon . (2023). The effectiveness of influencer endorsements for smart technology products: the role of follower number, expertise domain and trust propensity. Journal of Product & Brand Management. https://doi.org/10.1108/JPBM-03-2023-4376 

Hye Jin Yoon, Yan Huang & Taeyeon Kim. (2023). The role of relevancy in native advertising on social media. International Journal of Advertising, 42(6), 972-999. https://doi.org/10.1080/02650487.2022.2135345

Hyungrok Jin, Jaehee Hwang, Bingqin Luo, Taeyeon Kim* & Yongjun Sung . (2022). Licensing effect of pro-environmental behavior in metaverse. Cyberpsychology, Behavior, and Social Networking, 25(11), 709-717. https://doi.org/10.1089/cyber.2021.0320 

Jihoon (Jay) Kim, Taeyeon Kim*, Bartosz W. Wojdynski & Hyoyeun Jun. (2022). Getting a little too personal? Positive and negative effects of personalized advertising on online multitaskers. Telematics and Informatics, 71, 101831. https://doi.org/10.1016/j.tele.2022.101831 

Taeyeon Kim & Glenna L. Read. (2022). Influencers' smiles work regardless of product and message. Marketing Intelligence & Planning, 40(4), 425-440. https://doi.org/10.1108/MIP-10-2021-0349 

Taeyeon Kim & Yongjun Sung. (2021). CEOs’ self-disclosure on Instagram and consumer-brand relationships: the moderating effect of relationship norms. International Journal of Advertising, 40(6), 897-921. https://doi.org/10.1080/02650487.2020.1837485

Taeyeon Kim & Glenna L. Read. (2021). Free smiles are worth a lot for social media influencers: The mediating roles of warmth, competence, and admiration. Cyberpsychology, Behavior, and Social Networking, 24(2), 135-140. https://doi.org/10.1089/cyber.2020.0323 

Taeyeon Kim, Yongjun Sung & Jang Ho Moon. (2020). Effects of brand anthropomorphism on consumer-brand relationships on social networking site fan pages: The mediating role of social presence. Telematics and Informatics, 51, 101406. https://doi.org/10.1016/j.tele.2020.101406 

Taeyeon Kim & Joe Phua. (2020). Effects of brand name versus empowerment advertising campaign hashtags in branded Instagram posts of luxury versus mass-market brands. Journal of Interactive Advertising, 20(2), 95-110. https://doi.org/10.1080/15252019.2020.1734120