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Development of and Evaluation Method for Emergency Response Organization Reliability Based on Resilience Concept
Development of and Evaluation Method for Emergency Response Organization Reliability Based on Resilience Concept
Collaboration with Dr. Jong Hyun Kim(Associate Professor, Chosun University) & Dr. Hyo Jung Kim(Associate Professor, Pusan National University)
3rd yr in Progress) Aiming to develop a reliability evaluation method for local government emergency response organizations
Duration of time by participant - 2021. 01. ~ 2023. 01. (2yrs)
What is needed to build a 'President Identity" for successful candidate for the mayor of a local government?
What is needed to build a 'President Identity" for successful candidate for the mayor of a local government?
Collaboration with Dr. Hwang Sungwook(Professor, Pusan National University) & Dr. Slgi 'Sage' Lee(Assistant Professor, Pusan National University)
Applicating of AHP Method and Data Analysis(AHP Data & FGI Panel Response)
Duration of time by participant - 2022. 03. ~ 2023. 01. (10mths)
Social Media Reputation Management Research Conference for Crisis management in a Hyper-Connected Society
Social Media Reputation Management Research Conference for Crisis management in a Hyper-Connected Society
Collaboration with In Ph.D Coursework Li, Xiyue(Pusan National University) & In M.S Coursework Tan, Qingchao(Pusan National University)
Sports Organization's Reputation Management & Enhancing relationship with fan(dom) research
Duration of time by participant - 2022. 07. ~ 2022. 12. (6mths)
A Study on the BIRG(Basking in Reflected Glory)ing and Psychological Well-being of the MZ Generation
A Study on the BIRG(Basking in Reflected Glory)ing and Psychological Well-being of the MZ Generation
This Research was supported by Graduated student Survey Supporting Program through Korean Association of AD & PR & Macromill Embrain.
MZ Generations' Sports Media Psychology Research.
Duration of time by participant - 2020. 10. ~ 2022. 10. (2yrs)
Persuasive Effects of CEO's Apology Message According to Media Type, Appeal Type and Audience involvement
Persuasive Effects of CEO's Apology Message According to Media Type, Appeal Type and Audience involvement
Collaboration with Esposito Giulia(M.A. of Pusan National University) & Dr. Hwang Sung-Wook(Professor, Pusan National University). This researcher was participating by secondary author.
Stimulating CEO's Apology Message will construct through Rational appeal & Emotional appeal (Pure/Mixed) and Medium types(Twitter/Website).
This study was conducted based on Master dissertation of first author at Pusan National University. "Pursuasive Effectiveness of CEO Apology in a Crisis".
Exploring Media's reality construction & Suggesting conflict management strategies during the AI Era: Focused on AI-Based Startups.
Exploring Media's reality construction & Suggesting conflict management strategies during the AI Era: Focused on AI-Based Startups.
Collaboration with Dr. Hwang Sungwook(Professor, Pusan National University). This researcher was participating by first author.
Duration of Study - 2024. 03. ~ 2024. 12. (9mths)
Persuasive Effects of AI Politician & their perceived authenticity
Persuasive Effects of AI Politician & their perceived authenticity
Collaboration with Dr. Slgi 'Sage' Lee(Assistant Professor, Pusan National University). This researcher was participating by first author.
Duration of Study - 2024. 01. ~ 2025. 01. (1yr)
This study was approved by the Institutional Review Board of Pusan National University (IRB Approval No. PNU IRB/2024_113_HR).
updated : December 28, 2024
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