Current Projects
Development of and Evaluation Method for Emergency Response Organization Reliability Based on Resilience Concept
Collaboration with Dr. Jong Hyun Kim(Associate Professor, Chosun University) & Dr. Hyo Jung Kim(Associate Professor, Pusan National University)
3rd yr in Progress) Aiming to develop a reliability evaluation method for local government emergency response organizations
Duration of time by participant - 2021. 01. ~ 2023. 01. (2yrs)
What is needed to build a 'President Identity" for successful candidate for the mayor of a local government?
Collaboration with Dr. Sung Wook Hwang(Professor, Pusan National University) & Dr. Slgi Lee(Assistant Professor, Pusan National University)
Applicating of AHP Method and Data Analysis(AHP Data & FGI Panel Response)
Duration of time by participant - 2022. 03. ~ 2023. 01. (10mths)
Social Media Reputation Management Research Conference for Crisis management in a Hyper-Connected Society
Collaboration with In Ph.D Coursework Li, Xiyue(Pusan National University) & In M.S Coursework Tan, Qingchao(Pusan National University)
Sports Organization's Reputation Management & Enhancing relationship with fan(dom) research
Duration of time by participant - 2022. 07. ~ 2022. 12. (6mths)
A Study on the BIRG(Basking in Reflected Glory)ing and Psychological Well-being of the MZ Generation
This Research was supported by Graduated student Survey Supporting Program through Korean Association of AD & PR & Macromill Embrain.
MZ Generations' Sports Media Psychology Research.
Duration of time by participant - 2020. 10. ~ 2022. 10. (2yrs)
Persuasive Effects of CEO's Apology Message According to Media Type, Appeal Type and Audience involvement
Collaboration with Esposito Giulia(M.A. of Pusan National University) & Dr. Hwang Sung-Wook(Professor, Pusan National University). This researcher was participating by secondary author.
Stimulating CEO's Apology Message will construct through Rational appeal & Emotional appeal (Pure/Mixed) and Medium types(Twitter/Website).
This study was conducted based on Master dissertation of first author at Pusan National University. "Pursuasive Effectiveness of CEO Apology in a Crisis".
updated : July 24, 2023