Current Projects
A Study on the BIRG(Basking in Reflected Glory)ing and Psychological Well-being of the MZ Generation
This Research was supported by Graduated student Survey Supporting Program through Korean Association of AD & PR & Macromill Embrain.
MZ Generations' Sports Media Psychology Research.
Now, convergencing between the study of difference by M Gen's & Z Gen's and their psychological well-being study.
A study on the Influence of fan-participating CSR types and psychological distance of professional sports clubs on attitude toward regions and clubs: Focusing on the construal level theory
This Research was supported by Graduated student Survey Supporting Program through Korean Academic Society of Public Relations & Macromill Embrain.
Stimulating club's fan-participating CSR will construct through volunteer program and wearing locality uniform program.
This study's proposal will announce "2023 KSCAP, KOADS, KASPR follow-up generation colloquium".
About CEO's Image Study using Q-Methodology
This study is to explore the subjectivity of the images of CEOs who enjoy using social media.
In particular, this study pays attention to the competencies, opinion, and expertise that CEOs reveal through their enjoyment of social media.
In addition, this study focuses on identifying whether there is a difference in the CEO's image in domestic and foreign companies.
updated : July 24, 2023