Current Projects

This Research was supported by Graduated student Survey Supporting Program through Korean Association of AD & PR & Macromill Embrain.

MZ Generations' Sports Media Psychology Research.

Now, convergencing between the study of difference by M Gen's & Z Gen's and their psychological well-being study.

This study explores the current status and influencing factors of CSR performed by teams in esports, which has recently emerged as a blue chip in the sports industry. 

This study will announce "2025 KASPR Academic Conference in Spring".  

This Research was supported by Graduated student Survey Supporting Program through Korean Academic Society of Public Relations & Macromill Embrain.

Stimulating Paracrises will construct two types through social media feeds(CEO's feed related to teams and teams' feed). 

This study was announced "2024 KASPR Academic Conference in Autumn".  

This study is to explore the subjectivity of the images of CEOs who enjoy using social media. 

In particular, this study pays attention to the competencies, opinion, and expertise that CEOs reveal through their enjoyment of social media.

In addition, this study focuses on identifying whether there is a difference in the CEO's image in domestic and foreign companies.

This study aims to explore the factors influencing users' continued use of healthcare applications through the 'Value-based Acceptance Model'.

This study is conducted in collaboration with Pusan National University's master's student Liu Jiajing and Professor Hwang Sungwook. 

TBA

Currently planning for the first half of 2025.