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"My primary research focuses on public relations, with a specialization in sports PR and crisis management. While the concept of crisis management in the sports industry was historically undervalued, it has recently gained significant attention for its ability to enhance fan relationships and facilitate the early resolution of potential risks. My work also includes interdisciplinary research and analysis, with a particular interest in the multidisciplinary fields of sports and media psychology. "
Education
Pusan National University, Ph.D Candidate (Ph.D in Media & Communication), 2024
Pusan National University, M.S. in Media & Communcation, 2022
Changwon National University, Double major in History and Communication(Bachelor of Science), 2019
Current Position
Ph.D Candidate, Dept. of Media & Communication, Pusan National University, 2024
Project Coordinator, RIS(Regional Innovation System) Autonomous Project in Pusan National University Film Institute, 2024~2025
Research Area
Public Relations, Crisis Management
Media Psychology & New Media PR(eg. Deepfake)
Honors & Awards
KSJCS-GS Retail, '11st GS SHOP Contents Leader Scholarship', Sept, 2023
Contact
Dep. of Media & Communication, Pusan National University
+82-51-510-1563
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