Harnessing the unique properties of natural mineral waters, the project is developing a portfolio of six sustainable cosmetic products designed to deliver exceptional performance while respecting the principles of innovation, sustainability, and scientific excellence.
Each formulation has been carefully engineered to remain stable and effective across natural mineral waters with different mineral profiles, creating a versatile platform that can be adapted to multiple thermal destinations.
The result is a new generation of innovative and sustainable cosmetics that combines natural heritage, advanced cosmetic science, and scalable production.
The portfolio will include:
Body cream
Face cream
Shower gel
Cleansing foam
Exfoliants
A key innovation of the project lies in the development of versatile cosmetic bases that can be customised through the incorporation of natural mineral waters with distinct physical-chemical characteristics. This approach enables the creation of tailored cosmetic products while benefiting from a common technological platform.
By leveraging shared formulation and production strategies, the project creates significant economies of scale, reducing development and manufacturing costs and allowing thermal operators to access high-quality cosmetic products at a more competitive cost.
In addition, selected products, including the shower gel and facial cleansing foam, will adopt an advanced sustainability model based on concentrated formulations. The cosmetic base will be manufactured centrally and combined with the thermal water directly at the spa or thermal facility. This innovative approach reduces packaging requirements, transportation volumes, storage needs, and overall environmental impact while reinforcing the local identity of each final product.
Ultimately, the project aims to establish a scalable, economically viable, and environmentally responsible model for transforming thermal waters into high-value cosmetic solutions, creating new opportunities for innovation, differentiation, and sustainable growth within the thermal wellness sector.