Journal Publication

Xiang, Y., Mou, J., & Wu, W. (2026). From Moral Disengagement to Re-engagement: Investigating the Dynamic Impact of AI Orientation on Corporate Social Responsibility Performance. IEEE Transactions on Engineering Management. 

Xiao, W., Xu, S., Li, J., & Mou, J. (2026). Adopting AI, inviting risk? An empirical analysis of corporate cybersecurity consequences in IT firms. Electronic Markets, 36. 

Song, M., Chen, C., Mou, J., & Liu, C. (2026). Research on the influence mechanism of AI manipulation of the social media online public opinion climate on spreading disinformation. Behaviour & Information Technology, 45(10), 2060-2093. 

Zhou, F., Liang, Z., Zhang, N., & Mou, J. (2026). How does artificial intelligence make the world a better place? Unpacking the effects of artificial intelligence recommendations of social goods on e-commerce websites. Journal of Electronic Commerce Research, 27(2), 142. 

Qin, M., Qiu, S., & Mou, J. (2025). Task supported or task decision-making? Which AI workplace enhances employee AI identity more in manufacturing enterprise. Technology in Society, 83, 103006. 

Wang, W., Tong, Y., & Mou, J. (2025). Artificial intelligence agents or human agents? Impact of online customer service agents on crowdfunding performance. Decision Support Systems, 114562. 

Song, M., Jiang, W., Xing, X., Mou, J., & Duan, Y. (2025). The more human-like the better? Effect of anthropomorphic level on customer intention to participate in AI service recovery. Technology in Society, 103065. 

Chen, X., Zheng, P., & Mou, J. (2025). Understanding Chinese Internet users' information sensitivity in big data and artificial intelligence era. Policy & Internet, 17(1), e419. 

Tsai, S. B., Wu, C. H., & Mou, J. (2023). Theme issue on emerging advances in ubiquitous artificial intelligence: trends, challenges, and future research directions. Personal and Ubiquitous Computing, 27(4), 1453-1454. 

Cheng, X., Cohen, J., & Mou, J. (2023). AI-enabled technology innovation in e-commerce. Journal of Electronic Commerce Research, 24(1), 1-6. 

Cheng, X., Lin, X., Shen, X. L., Zarifis, A., & Mou, J. (2022). The dark sides of AI: X. Cheng et al. Electronic Markets, 32(1), 11-15. 

Liu, W., Jiang, M., Li, W., & Mou, J. (2024). How does the anthropomorphism of AI chatbots facilitate users' reuse intention in online health consultation services? The moderating role of disease severity. Technological Forecasting and Social Change, 203, 123407. 

Song, M., Du, J., Xing, X., & Mou, J. (2022). Should the chatbot “save itself” or “be helped by others”? The influence of service recovery types on consumer perceptions of recovery satisfaction. Electronic Commerce Research and Applications, 55, 101199. 

Xing, X., Song, M., Duan, Y., & Mou, J. (2022). Effects of different service failure types and recovery strategies on the consumer response mechanism of chatbots. Technology in Society, 70, 102049. 

Cheng, X., Zhang, X., Cohen, J., & Mou, J. (2022). Human vs. AI: Understanding the impact of anthropomorphism on consumer response to chatbots from the perspective of trust and relationship norms. Information Processing & Management, 59(3), 102940. 

Cheng, X., Bao, Y., Zarifis, A., Gong, W., & Mou, J. (2022). Exploring consumers' response to text-based chatbots in e-commerce: the moderating role of task complexity and chatbot disclosure. Internet Research, 32(2), 496-517. 

Song, M., Xing, X., Duan, Y., & Mou, J. (2023). I can feel AI failure: the impact of service failure type and failure assessment on customer recovery expectation. Industrial Management & Data Systems, 123(12), 2949-2975. 

Li, J., Xiao, W., Zhang, Y., & Mou, J. (2026). The contextual and environmental antecedents of privacy risk perception and its heterogeneous effects on user behaviors. Industrial Management & Data Systems, 1-30. 

Chen, X., Wu, M., Cheng, C., & Mou, J. (2025). Weighing user's privacy calculus on personal information disclosure: the moderating effect of social media identification. Online Information Review, 49(2), 353-372. 

Chen, X., Du, H., Zheng, P., & Mou, J. (2025). Understanding information sensitivity in the digital era: A literature analysis and future research agenda. Electronic Commerce Research and Applications, 101550. 

Li, J., Zhang, Y., & Mou, J. (2023). Understanding information disclosures and privacy sensitivity on short-form video platforms: An empirical investigation. Journal of Retailing and Consumer Services, 72, 103292. 

Mou, J., Cohen, J. F., Bhattacherjee, A., & Kim, J. (2022). A test of protection motivation theory in the information security literature: A meta-analytic structural equation modeling approach. Journal of the Association for Information Systems, 23(1), 196-236. 

Cheng, X., Hou, T., & Mou, J. (2021). Investigating perceived risks and benefits of information privacy disclosure in IT-enabled ride-sharing. Information & Management, 58(6), 103450. 

Choi, E., & Mou, J. (2026). Immersion for All? Rethinking Equity and Fatigue in the XR Era: A Systematic Literature Review of Immersive Technology. Data Science and Management, 100192. 

Zhou, F., Liang, Z., & Mou, J. (2026). Capturing “Coolness”: Exploring the impact of AR advertising on consumers’ new product purchases. International Journal of Human–Computer Interaction, 42(2), 694-707. 

Zhou, F., Lin, Y., & Mou, J. (2024). Virtual pets' cuteness matters: A shared reality paradigm for promoting internet helping behaviour. Technological Forecasting and Social Change, 202, 123308. 

Zhou, F., Zhang, N., Wang, N., & Mou, J. (2023). Design affordance in VR and customization intention: Is customer inspiration a missing link?. Technological Forecasting and Social Change, 192, 122594. 

Liu, W., Li, W., & Mou, J. (2024). Does Internet usage make middle-aged and older adults feel healthier? Mediating role of social engagement. Industrial Management & Data Systems, 124(1), 1-28. 

Xiao, L., Mou, J., & Huang, L. (2021). Factors influencing Chinese online health service use: a valence framework perspective. Journal of Global Information Management (JGIM), 29(5), 138-160. 

Mou, J., & Shin, D. (2018). Effects of social popularity and time scarcity on online consumer behaviour regarding smart healthcare products: An eye-tracking approach. Computers in Human Behavior, 78, 74-89. 

Mou, J., Shin, D. H., & Cohen, J. F. (2017). Tracing college students’ acceptance of online health services. International Journal of Human–Computer Interaction, 33(5), 371-384. 

Mou, J., & Cohen, J. F. (2017). Trust and online consumer health service success: A longitudinal study. Information Development, 33(2), 169-189. 

Mou, J., Shin, D. H., & Cohen, J. (2016). Health beliefs and the valence framework in health information seeking behaviors. Information Technology & People, 29(4), 876-900. 

Wang, W., Qin, Y., Zheng, X., & Mou, J. (2025). Effect of cover image content orientation on crowdfunding performance: The role of narrative emotion and campaign nature. Information & Management, 104257. 

Su, Q., Zhou, F., Lin, Y., & Mou, J. (2025). Understanding the Influence of Users' Fear of Missing Out on Charitable Crowdfunding. Journal of Organizational and End User Computing (JOEUC), 37(1), 1-22. 

Xu, Y., Zhu, J., & Mou, J. (2021). Factors influencing bid-winning performance in mixed crowdsourcing: The persuasive effect of credible information sources. Technology in Society, 65, 101539. 

Chen, S., Yang, C., He, W., Lai, Y., Mou, J., & Wang, Z. (2026). The Impact of Employee Emotional Drift on Creativity in Social Networking Contexts. Journal of Organizational and End User Computing (JOEUC), 38(1), 1-26. 

Chen, X., Chen, C., & Mou, J. (2026). Social media self-withdrawal and its antecedents and outcomes: conceptualisation and empirical investigation. Behaviour & Information Technology, 1-31. 

Chen, X., Wu, M., Cheng, C., & Mou, J. (2025). Weighing user's privacy calculus on personal information disclosure: the moderating effect of social media identification. Online Information Review, 49(2), 353-372. 

Song, M., Zhu, S., Duan, Y., Xing, X., & Mou, J. (2025). Escaping the cultches of fake news? Exprling the mechanisms of online opinion climate on social media users' immunity. Journal of Electronic Commerce Research, 26(1), 34-49. 

Cheng, X., Mou, J., Wang, Y., & Zarifis, A. (2025). Development of AGI in e-commerce. Journal of Electronic Commerce Research, 26(3), 163-169. 

Mou, J., Liu, W., Guan, C., Westland, J. C., & Kim, J. (2024). Predicting the cryptocurrency market using social media metrics and search trends during COVID-19. Electronic Commerce Research, 24(2), 1307-1333. 

Zhu, W., Mou, J., Benyoucef, M., Kim, J., Hong, T., & Chen, S. (2023). Understanding the relationship between social media use and depression: a review of the literature. Online information review, 47(6), 1009-1035. 

Xiao, L., Cheng, X., & Mou, J. (2022). Understanding global e-commerce development during the COVID-19 pandemic: Technology-Organization-Environment perspective. Journal of Global Information Technology Management, 25(1), 1-6. 

Mou, J., & Benyoucef, M. (2021). Consumer behavior in social commerce: Results from a meta-analysis. Technological Forecasting and Social Change, 167, 120734. 

Zhu, W., Mou, J., & Cohen, J. F. (2021). A cross-continent analysis of the invariance of product information in cross-border electronic commerce. Journal of Global Information Management (JGIM), 29(6), 1-23. 

Mou, J., Cui, Y., & Kurcz, K. (2020). Trust, risk and alternative website quality in B-buyer acceptance of cross-border E-commerce. Journal of Global Information Management, 28(1), 167-188. 

Cheng, X., Gu, Y., & Mou, J. (2020). Interpersonal relationship building in social commerce communities: considering both swift guanxi and relationship commitment. Electronic Commerce Research, 20(1), 53-80. 

Cui, Y., Mou, J., & Liu, Y. (2018). Knowledge mapping of social commerce research: A visual analysis using CiteSpace. Electronic Commerce Research, 18(4), 837-868.