Research

Publication

"Bayesian Synthetic Control Methods", with Clarence Lee and Sachin Gupta, Journal of Marketing Research, 2020, 57(5), 831-852

Winner, 2020 Paul E. Green Award (the best article published in Journal of Marketing Research)
Finalist, 2025 Weitz-Winer-O'Dell Award (the article that has made the most significant long-term contribution to marketing theory, methodology, and/or practice)

"Managing Members, Donors and Member-Donors for Effective Nonprofit Fundraising" , with Sachin Gupta and Clarence Lee, Journal of Marketing, 2021, 85 (3), 220–39.

Special Issue on Better Marketing for a Better World

"Are We Worse off after Policy Repeals? Evidence from Two Green Policies" , with Dinesh Puranam, Jihoon Hong and Hai Che, Journal of Marketing Research, 62 (2), 189-20

Lead Article

"Is volunteering a gateway to increased monetary giving? Evidence from a field experiment" , with Sachin Gupta and Anirban Mukherjee, Marketing Letters, 37 (1), 26

Working Paper

“Who Loses When Demand Surges? Regressive Allocation in the GLP-1 Shortage”, with Sungsik Park, Siyi Yu, and Qiang Liu

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