Behavioural Insights
Ride Lengths:
Casual users consistently have longer ride lengths compared to members, particularly on weekends.
Members exhibit steady ride durations throughout the week, indicative of regular usage patterns, likely for daily travel.
Seasonal Trends:
Ride lengths peak during warmer months (April to September), reflecting higher activity.
Bike Preferences
Members predominantly use classic bikes throughout the year.
Casual users show a clear preference for electric bikes, especially in warmer months.
Weekday Trends
Tuesdays and Saturdays have the highest ride occurrences across both user types.
Casual users favour weekends, while members are more consistent across the week.
Summary of Findings
Casual Riders: Casual users tend to be more recreational, with peak usage on weekends and longer ride durations.
Members: Members exhibit consistent daily travel patterns, favouring classic bikes for their trips.
In the next phase, visualizations created in Tableau will further illustrate these findings, providing a clearer and more engaging understanding of the trends and patterns identified.