Based on the insights gathered in the analysis phase, the following recommendations are designed to help Cyclistic take actionable steps towards improving user engagement, increasing membership, and optimizing bike availability. These strategies focus on converting casual users into members, targeting specific user behaviours, and aligning resources with demand.
Recommendations
1.Offer Memberships for Leisure Riders
Casual users take longer rides, especially on weekends. Create memberships with benefits for weekend or longer rides.
Members use bikes for daily rides, so keep offering unlimited weekday rides or commuter benefits.
2. Match Bike Types to User Needs
Casual users prefer electric bikes, especially in warmer months. Make more electric bikes available during this time.
Members mostly use classic bikes. Keep these bikes available all year for their needs.
3. Plan for Peak Usage Times
Casual users ride more on weekends, especially Saturdays. Make sure enough bikes are ready for weekend use.
Members ride all week, so keep bikes available consistently during weekdays.
4. Adjust for Seasonal Demand
Bike usage is highest in warmer months (April to September). Have more bikes and better maintenance during this time to meet the demand.