Lettering As An Image

Visual Expressions

During this assignment you will select a word and then express the meaning of the word by selecting an appropriate typeface, size and placement of the letters on the page. Be creative. Repetition and transparency are appropriate if it helps to express your word meaning. Do not use colour. Work only in black, white and grayscale. This is a really fun task and teach you how to be creative when generating meaning.

WAGOLL

Below is an example of the type of graphic image you will be able to create following this tutorial:

Literal Letter Image

The aim of this assignment is simple. Choose a random word (use the random word generator) and create an image to represent that word using only the letters in the word. In the example below, the word is 'bike'. Each letter of the word 'bike' has been used to create parts of a bike.

WAGOLL

Below is an example of the type of graphic image you will be able to create following this tutorial:

Typographic Advertisement

During this assignment you will create an advertisement for a product using typography.

1. Choose a product. This could be anything you like. But something with a clear 'object shape' works best.

2. Generate a list of words/phrases that you associate with that product.

3. Using Illustrator or Gravit, create a the shape of the object and then fill it with the associated words.

4. Finish the advertisement with a slogan, persuasive text or a logo to encourage someone to buy the product.

WAGOLL

5. Below is an example of the type of graphic image you will be able to create following this tutorial:

Typographic 'drawing'

In this assignment you are going to transform a portion of text into a image that represents that text. This assignment forces you think about how creating powerful meanings through graphic design.

Typographic Animals/objects

There are lots of ways to complete this project. Follow the tutorials below:

WAGOLL

Below is an example of the type of graphic image you will be able to create following this tutorial:

Name Creations

What can you create out of your name? Type their name and in illustrator/Gravit and then turn the letters into a shape.

1. My advice is to start with a simple hand drawn sketch of an object you want to create. Then fill in the space with the letters in your name and see if you can fit them all in creatively.

2. Then using Illustrator or Gravit, create the object.

3. You need to create the object twice; once using a serif font and once using a sans serif font.

4. The font name and your name must be identified next to your object.

WAGOLL

Below is an example of the type of graphic image you will be able to create following this tutorial: