Publishing Terminology

It is important that you learn the correct publishnig terminology so that you can use the correct words in your desciptions. Below are some of the more common terms used in publishing:

Magazine Front Cover Key Terminology

• Masthead - title normally at the top of the magazine. Biggest text on the front cover and the most eye catching. Can sometimes be covered by the main image.

• Coverlines - Lines of text on the front cover which allows the audience to see what sort of content will be inside the magazine.

• Main coverlines - A prominent coverline about the main story or the cover image. Made prominent with creative use of font styles and sizes.

• Puff and Pug - puff is an added extra to the magazine such as giving something away for free. The pug is a promotional offer that often looks like a sticker.

• Skyline/Strip - normally across the bottom or top of he cover containing a list of what is featured within the magazine.

• Barcode/information - such as the issue number, date, price. Appears in small font.

• Tag Line - Normally found near/under the masthead.

• Thumbnail images - small images that sometimes are used to support the text.

Magazine Inside Page Key Terminology

• Type on a path

• Grid layout

• Wrapping text

• Drop Caps

Graphic Design Key Terminology

Elements of Design:

• Line

• Shape

• Form

• Texture

Principles of Design:

• Balance

• Contrast

• Repetition

• Alignment

• Proximity

Heirarchy - is when an element appears more important in comparison to other elements in design. An element will appear more hierarchical if it is larger, bolder or different colour that other elements in a design.