Sticky Rice Ball (Tangyuan) Market size was valued at USD 1.12 Billion in 2024 and is projected to reach USD 1.75 Billion by 2033, exhibiting a CAGR of 5.25% from 2026 to 2033.
The global Sticky Rice Ball (Tangyuan) market was valued at approximately USD 1.75 billion in 2022 and is projected to grow at a compound annual growth rate (CAGR) of 5.9% from 2022 to 2028. This growth is primarily driven by rising consumer demand for traditional and festive foods, particularly in Asia Pacific markets. The Asia Pacific region held the largest market share in 2022, accounting for over 68% of the global revenue, fueled by strong cultural significance, seasonal demand peaks, and increasing product innovation in countries such as China, Taiwan, and Vietnam. North America and Europe are also witnessing gradual growth, largely influenced by the growing Asian diaspora and expanding interest in ethnic cuisines. These regions collectively contributed around 18% of the global market revenue in 2022.
Regionally, China remained the dominant market in 2022, generating over USD 1.1 billion in revenue alone, followed by Taiwan and Southeast Asian countries where Tangyuan consumption is deeply rooted in cultural traditions and festive celebrations. North America, led by the U.S., saw market revenue of approximately USD 150 million in 2022, supported by increased visibility of Tangyuan in Asian supermarkets and online platforms. Emerging markets in the Middle East and Africa are showing potential due to expanding retail distribution channels and increased multicultural population dynamics. The shift toward frozen and ready to cook variants is presenting new growth opportunities, particularly in urban and convenience focused segments. Additionally, health conscious variants such as low sugar and whole grain Tangyuan are gaining traction, offering untapped potential in health focused consumer segments globally.
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Sanquan
Synear
Wanchaiferry
Longfeng
Anjoy Food
Daoxiangcun
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Sticky Rice Ball (Tangyuan) Market
Sweet Tangyuan
Savory Tangyuan
Filled Tangyuan
Unfilled Tangyuan
Rice Flour
Glutinous Rice Flour
Sweet Filling (e.g., sesame paste, red bean paste)
Savory Filling (e.g., meat, vegetables)
Festivals and Traditional Holidays
Special Occasions (e.g., Weddings, Birthdays)
Daily Consumption
Supermarkets/Hypermarkets
Online Retailers
Specialty Stores
Convenience Stores
Pre-packaged Tangyuan
Loose Tangyuan (Bulk Sales)
Frozen Tangyuan
Fresh Tangyuan
US (United States, US and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Sticky Rice Ball (Tangyuan) Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Sticky Rice Ball (Tangyuan) Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Sticky Rice Ball (Tangyuan) Market, By Type
6. Global Sticky Rice Ball (Tangyuan) Market, By Application
7. Global Sticky Rice Ball (Tangyuan) Market, By Geography
US
Europe
Asia Pacific
Rest of the World
8. Global Sticky Rice Ball (Tangyuan) Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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