We wanna know! 

Share your Reason for a chance to score a spending spree at your favourite local shop(s).

HOW TO PLAY:

1. TAKE a picture (or short video) showcasing what you love MOST about Lethbridge

2. POST it on Instagram or Facebook, with an explanation of why THIS is what made you fall in love with your city.

3. INCLUDE this wording in your post:

THERE ARE 1000 WAYS TO FALL IN LOVE WITH A CITY. This one is mine.

Here’s my contribution to @strudelbrand’s #1000waysYQL project

4. TAG US @strudelbrand in your post/send it to us so we can’t miss it!! We will comment on every entry we receive!

OUR FAVOURITE CONTRIBUTION WILL RECEIVE:

1. A cool $150 to spend at your favourite 1 - 3 local shop(s)! Pick 1, 2 or 3 shops & we'll split your winnings into 1 - 3 GC's

[1 Shop = 1 $150 GC, 2 Shops = 2 $75 GC’s or 3 Shops = $50 GC’s]

2. A Mystery Bag full of exclusive @strudelbrand merch 

THE NITTY GRITTIES:

1. This project is on until October 31, 2025. At the end, we will comb through all contributions & pick our favourite.

2. By participating, you’re okay with us screenshotting/posting/sharing your contribution on our stories/in a reel to share the love! (After all, this project IS part of our huge elaborate ploy to promote a growing Love for Lethbridge)

3. No limit on submissions! Since we are picking our fave contribution, if you have more than 1 Reason you can submit more than 1 Reason

4. We’re not judging on picture/video image quality, we’re judging on vibes. Be as sappy as you’d like (after all, one of our judges is a sentimental)

5. The ONLY CATCH: this is for Lethbridge, so if you are our lucky pick, you gotta pick your fave LOCALLY OWNED STORE(S). So difficult, we know 😉

6. To clarify: this project is NOT affiliated with the City of Lethbridge or any other functional arm of the municipality.

The 1000 WAYS TO FALL IN LOVE WITH A CITY project is funded & organized entirely by STRUDELBRAND.