Congratulations! You've discovered Lethbridge's Weirdest Interactive Art Experiment!

We make hyper-local art films to make you fall in love with our city: Watch them online now!

Want to participate in an experiment?! We have (2) calls open right now!


The great Pastry takeover of Downtown Lethbridge has officially begun. Movies are back at Paramount -- because we're moving in.

Stay tuned for the grand opening of our downtown satellite station!

Open by appointment only right now. Please email to book a chat with us


It's been a long time coming, but it's almost here: TALKING LETHBRIDGE with STRUDELBRAND, the podcast inspired by our Stories of Downtown film. We had so much fun chatting with the people of downtown, we wanted to expand to the rest of the city & keep sharing stories. Want to be our guest when we ramp up? Sign up here!


THANK YOU, Downtown Lethbridge, for awarding STRUDELBRAND the Social Media award at the 2023 Celebrate Downtown Awards Ceremony!! We were equal parts thrilled, surprised & gluten-free.

Have you ever associated with a Strudel? You have now: Welcome! πŸ§πŸŽ‰

Contrary to all assumptions, we're not a bakery. (We can't have wheat due to an Ancient Generational Curse) So just think of StrudelBrand as an everlasting ode to the unrequited love... of Pastries.

When we're not mourning wheat, we're taking the city by storm, spreading art & spraying confetti everywhere, as an interactive, art experiment / community-focused marketing powerhouse. Yeah, it's a lot. But so are we πŸ˜‰

Interested in working with us? Let's talk!

Films We've Made

Coming Summer 2024

Released January 26, 2024

Released September 26, 2023

Released April 21, 2023

(Re)Surface, The Series

Currently Underway

Get Involved with the 'Brand!