This campaign looks to amplify the voices of those interviewed in downtown San Diego. Since September 2022, the homeless population of downtown San Diego has hit record highs every single month. A semi-structured interview approach was taken and applied to 18 different people to learn more about those living without homes. Along with the information gathered from these interviews and statistics gathered at city, state, and national levels, this study demonstrates the needs and amplifies the voices of the homeless population of downtown San Diego. This analysis reveals that the needs of the homeless community may be different than the ones the  local government is focusing on in regards to funding and efforts.