ADVERTISING

As important as the pieces and the show were, it was equally important to me to have an audience. I put together a few promotional installations to grab the attention of passersby and encourage attendance.

PETER PAUL LUCE GALLERY INSTALLATION

This installation was in the Peter Paul Luce Gallery during a senior reception that received a lot of foot traffic. It was comprised of 20 collages made of various magazine clippings and one 3D collage that was made up of trash. The goal was to advertise the show's location, time, date, and artist while being a part of a collective that gave the mood and alluded to the materials of the show.

ORANGE CARPET INSTALLATION

This installation was in the hub of campus during peak traffic hours. It was large scale that spanned the whole carpet and could be read when looking down from the top-level balcony. It was put up a few days before the show and was comprised of hand-painted banners with the artist's name, location, and time, with the date spelled out in trash, which again alluded to the materiality of the show.

With both of these installations, the goal was to give off the vibe and reference some of the materials that were going to be used without giving away what the show and pieces were going to look like.

PHYSICAL & SOCIAL MEDIA

Throughout the year, I was present on Facebook and Instagram, making posts and stories about the process as well as counting down to when the show was. The posts became more frequent as the show date approached. As for physical media, I littered artist postcards and alluring flyers all around campus. I wanted people to interact with them to figure out what they were and what they were for. It also served as a keepsake that people were able to pick up as a reminder. Both physical and social media never gave full glimpses of the put-together looks but referenced the materiality and mood.

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