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YULIYA VATSOVA
DIGITAL DESIGN & MARKETING
PROJECT MANAGEMENT
MARKETING
Designing Since 2016
I specialize in user-centred design and strategic marketing to ensure businesses and products align with their audiences, and market demand.
UX, Visual and Media Design, Branding, Social Media Marketing, Project Management and Innovation Consulting
Design to create visually stunning and highly functional digital experiences.
User Research, Persona development, Customer Journey and Service Design
Committed to sustainability and enhancing how businesses operate in the digital era.
Work with cross-functional teams, various departments and stakeholders to ensure that my designs are both aesthetically pleasing and highly functional, meeting user needs and business goals.
ABOUT
PROFICIENCY & SKILLS
01 EXPERIENCE
4+ YEARS OF EXPERIENCE IN A DESIGN POSITION
June, 2023 - present
Creative Director at Yuliya - 2 digital gallery
December, 2016 - August, 2020
UX/UI Designer, Freelance
1+ YEARS OF EXPERIENCE IN A SENIOR OR MANAGERIAL POSITION
June 2023 - present
CEO, Creative Director of Yuliya - 2 digital gallery
1
FREELANCE and Startup projects
2016 -2020
Being part of the team
Developing business and go-to-market strategic mindset
Design lead and mentoring
2
STUDENTS PROJECTS
2020 - 2022
Technology as an affordance for creativity and design
Social media types, social listening, data analytics
Content design and narration across media creation
3
OWN COMPANY
2023 - present
Business administration and entrepreneurship
Aligning design with marketing and sales needs
Project management
4
OWN CREATIVE BRAND
2023 - present
Virtual Influencer Marketing and Online Communities
Creativity and community-oriented brands
Business Design and Digital Marketing
ROLES AND RESPONCIBILITIES
Following my BSc in Interaction Design, I honed my skills as a freelance UX/UI designer, primarily collaborating with startups. This dynamic environment cultivated a versatile skill set, including:
project management
individual work planning
web design and product innovation
innovative product development,
the ability to create compelling narratives through presentation decks
To engage effectively with potential clients, stakeholders, and investors.
In 2023, I ventured into entrepreneurship, launching a creative brand centered around creativity, AI-powered digital products, and healthy body image. This entrepreneurial adventure deepened my understanding of the intricate relationship between design and business profitability. I mastered the art of balancing creative vision with strategic business acumen, proving my ability to drive brand growth and revenue generation. Read more about my daily responsibilities here >>
02 EDUCATION
MS, Web Technologies and Social Media
2020 - ongoing, Linnea University
BSc, Interaction Design
2013 - 2016, Malmo University
Information Design - Web Design
2021, Mälardalens University, self-contained course
Narration Across Media
2015, Malmo University, self-contained course
Intermedia Studies: The Rhetoric of Advertising in the Modern Media
2013, Lund University, self-contained course
MS, Web Technologies and Social Media
Recognizing the evolving digital landscape, In 2020, I ventured into an MS in Social Media and Web Technologies to expand my design capabilities. Experience in startups highlighted a disconnect between my design skills and market realities, inspiring me to deepen my understanding of consumer behavior and social media ecosystems.My studies provided a comprehensive foundation in web technologies, enabling efficient and time-saving product development approaches . Additionally, I gained expertise in social media analytics, social media algorithms, consumer behavior, and the the concepts on network society and internet cultures which we all participate through social media trends and aesthetics. Additionally, I expanded my knowledge in data visualization, web and mobile development and design. Currently, at the forefront of innovation, I am doing my thesis project which is exploring how generative AI can reshape social media content creation and uncover valuable insights from big visual data. My goal is to develop strategies that align brands with emerging social media trends and consumer desires.
BSc, Interaction Design
My Interaction Design studies were a practical exploration of the digital world. I learned how to simplify complex problems by focusing on understanding real people and their needs through user research methodologies and empathy. From sketching ideas to building interactive experiences, I developed skills in visual communication and storytelling across media. I learned in practice about design and project management frameworks such as Design Thinking, Scrum, and Lean in order to collaborate effectively with various teams and bring projects to life.Beyond the screen, I explored how design can improve daily life by creating user-centric services and immersive digital experiences. My curriculum included media design, focusing on 3D modeling, virtual environments, and the potential of technology to enhance our world. To complement my design skills, I pursued additional courses in advertising rhetoric to create compelling narratives and persuasive messages, along with studies in HTML, CSS, and JavaScript programming.
LEARNING FONDATION
03 EXPERITISE
Digital MARKETING & DESIGN
Social Media Marketing
CONTENT MARKETING
Influencer Marketing - Virtual Influencer
Social Media Trends and Community Management
Advertising
Social Media Advertising
Display Ads
Sales Funnels
Experience Creating:
UX/UI DESIGN & Web experiences
Shopping - E-commerce website
Reading Experiences - Blog, News sites
Membership - Membership Site
Business Websites - Corporate Site, Online Portfolio, Non-profit websites
Arts & Entertainment - Digital gallery
Digital Marketing - Landing Pages, Micro Sites, Event Sites
Portal websites - Mash-up
Content Management
Topics Selection
Content Calendar
Defining Media Types and Formats
Web content planning and design
Media Design
Virtual Characters - Virtual Social Media Influencers
Visual Storytelling - Narration for Web Design, Presentations, and Social Issues Awareness
Adverticing Matterials
3D models, Virtual Environments
VR/AR experiences - AR apps
Data Visualization
Presentations and Infographics
Generative Artworks
Design Methodologies
and
Frameworks:
Scrum
Agile
Double Diamond Diagram
Design tools:
Figma
Adobe XD
PowerPoint
Google Slides
Gamma.ai
Capcut
Hypic
Luma AI
Starrai
DaVinci
Imagine Art AI Generator
FaceApp
FacePlay
Remix AI
Chat GPT
Gemini
Perplexity
PROJECT MANAGEMENT
Excellent organizational and project management skills, with the ability to manage multiple projects/ teams simultaneously within given timeframe.
Tools
Gantt charts
Kanban
MS Excel
MS Office
Google Sheets
Google Drive
Google Docs Editor
Methodologies
LEAN Startup
Google Sprint
SCRUM
Agile
Communication, collaboration and analytical skills
Communicate and collaborate with all departments, ensuring the proper integration and implementation of the established strategic business initiatives
Present design concepts and strategies to clients and stakeholders, articulating design rationale and gathering feedback.
Strong analytical skills and interpretation of data - analyzing data, thinking creatively, and dreaming up innovative strategies to make sure digital marketing campaigns reach the right target audience in the most effective way possible.
Cultivate a profound understanding of customer needs through diligent research.
COMMUNICATION
competence
03
Presentations and
Business Communication
Excellent communication skills to convey brand messages and establish strong relationships with stakeholders.
Articulate design vision and gather invaluable insights from clients and stakeholders.
Collaborate effectively across teams. Translate complex concepts into actionable strategies. Leverage data to drive innovative solutions. Build strong client relationships.
Customer and Stakeholder Insight – UX research to empathize and enhance my ability to understand customers and various stakeholders and their communication needs to create more efficient communication strategies
Remote Home Office
Teamwork/Collaboration tools:
Miro
Trello
MS Teams
Slack
Zoom
GitHub
LANGUAGES
ENGLISH
Full Professional Proficiency
Knowledge, clear and effective communication skills in English, at Advanced Business Level – written and spoken;
BULGARIAN
Native/Bilingual
SWEDISH
Limited Working Proficiency
GERMAN
Elementary Proficiency
01 FRONT END LANGUAGES KNOWLEDGE
HTML, CSS, JavaScript
02 AI-empowered CREATIVE TOOLS
Luma AI, Capcut, Hypic, Starrai, DaVinci, ImagineArt AI Generator, FaceApp, FacePlay, Remix AI
03 CMS
Google Sites, Softr, WordPress (Basic knowledge), Shopify, Printify
04 DESIGN PROTOTYPING TOOLS
Figma, Adobe XD, Relume AI
05 PROJECT MANAGEMENT AND COLLABORATION SOFTWARE
Excel, Google sheets, Trello, Miro, Kanban Board
04 TECHNICAL LITERASY*
*Eager and efficient at learning any new software related your business needs and job positions requirements
05 SOFT SKILLS
Ambitious and proactive talent to contribute to the development of the brand and brand's marketing strategy;
Initiative and independence in the work process;
Willingness to work in a team and an enthusiasm for learning new skills;
Ability to work effectively both independently and as part of a team;
Creative thinking and problem-solving mindset;
Technical literacy and the ability to learn new systems and tools;
Ability to adapt to changing market trends, business needs and technical limitations while striving for quality;
Attention to detail and organizational skills;
HOBBIES
Politics
Visual Arts History
My keen interest in politics fuels my fascination with social structures and human behavior, while my passion for visual arts history allows me to explore how societies have represented and interpreted their world throughout time. A lifelong passion for visual arts and creative expression has been a constant in my life, inspiring me to seek out new and innovative ways to communicate ideas and emotions.
Nature and Personal Wellness
Balancing my creative pursuits with a focus on holistic well-being is essential. I prioritize physical and mental health through regular exercise and mindfulness practices. A deep connection to nature is vital to my overall balance, and I actively seek opportunities to incorporate elements of the natural world into my urban lifestyle.
WORKS
These projects highlight my ability to leverage design, to create positive change and engage diverse audiences.
Demonstrating a commitment to social impact, I created a range of community-oriented projects. These projects span from
- Addressing animal welfare through a comprehensive shelter locator
- Innovative data visualization techniques by transforming political speeches into captivating visual narratives
VR, AR technology and events management to promote nature and urban lifestyle
- Fostering creativity through an interactive drawing platform and online community
Animal shelter online
Visual Arts and Politics
City pARk
Drawing a monster a day
Your project might be here
JOB POSITIONS THAT I'M LOOKING FOR IN YOUR ORGANIZATION AND INDUSTRIES IN WHICH I HAVE EXPERIENCE OR PROFOUND INTEREST TO WORK IN
JOB POSITION
Positions:
Social Media Specialist
Content Manager
Website Manager/ Coordinator
Content Strategist
Branding Strategist
Innovation Consultant
Project Management
UX and Visual Designer
Advertisement and Media Designer
Industry:
Visual arts
Leisure and wellness
Fashion
IT and Tech Products
Non-profit/Social Entrepreneurship
GET IN TOUCH
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