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A student cross-media project promoting park Kayluka, Bulgaria
Kayluka Project
PROBLEM
How to promote Kayluka Park digitally and offline?
SOLUTION
A Customer Journey including online and offline activities along with
combination of digital and physical designs
MY ROLE
Ideation
Virtual Environment Development
AR application development
User research
User-testing
Documentation
PROJECT DURATION
4 Weeks
TEAM MEMBERS
2
TOOLS USED
Figma
Unity
Vuforia
CapCut
Virtual Environment Research and Design
AR mobile app
USER-TESTING PARTICIPANTS
9
RESULTS
A video prototype showcasing a Virtual Environment developed in Unity to host online events.
An AR application developed in Unity with the application of Vuforia and applied on prototypes of postcards, which could be send to potential customers, used as giveaway assets, etc. People who have visited the park or any offline promotional event and have received such postcards coulda later send it to a friend and so to promote the park.
The video include some technical footage showcasing how the AR application is developed.
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