Journals

International Peer-Reviewed Journals

1. Balaskas, S.; Konstantakopoulou, M.; Yfantidou, I.; Komis, K. Algorithmic Burnout and Digital Well-Being: Modelling Young Adults’ Resistance to Personalized Digital Persuasion. Societies 2025, 15, 232. https://doi.org/10.3390/soc15080232  

2. Balaskas, S.; Stamatiou, I.; Komis, K.; Nikolopoulos, T. Perceptions of Greenwashing and Purchase Intentions: A Model of Gen Z Responses to ESG-Labeled Digital Advertising. Risks 2025, 13, 157. https://doi.org/10.3390/risks13080157  

3. Balaskas, S.; Yfantidou, I.; Komis, K. From Awareness to Action: Modeling Sustainable Behavior Among Winter Tourists in the Context of Climate Change. Psychol. Int. 2025, 7, 72. https://doi.org/10.3390/psycholint7030072 

4. Balaskas, S.; Komis, K. Predicting Sustainable Consumption Behavior from HEXACO Traits and Climate Worry: A Bayesian Modelling Approach. Psychol. Int. 2025, 7, 55. https://doi.org/10.3390/psycholint7020055 

5. Balaskas, S.; Tsiantos, V.; Chatzifotiou, S.; Lourida, L.; Rigou, M.; Komis, K. Understanding Behavioral Intention to Use Moodle in Higher Education: The Role of Technology Acceptance, Cognitive Factors, and Motivation. Systems 2025, 13, 412. https://doi.org/10.3390/systems13060412

6. Balaskas, S.; Tsiantos, V.; Chatzifotiou, S.; Rigou, M. Determinants of ChatGPT Adoption Intention in Higher Education: Expanding on TAM with the Mediating Roles of Trust and Risk. Information 2025, 16, 82. https://doi.org/10.3390/info16020082 

7. Balaskas, S. HEXACO Traits, Emotions, and Social Media in Shaping Climate Action and Sustainable Consumption: The Mediating Role of Climate Change Worry. Psychol. Int. 2024, 6, 937-976. https://doi.org/10.3390/psycholint6040060 

8. Balaskas S, Nikolopoulos T, Koutroumani M, Rigou M. Determinants of Tax Avoidance Intentions in Tourism SMEs: The Mediating Role of Coercive Power, Digital Transformation, and the Moderating Effect of CSR. Sustainability. 2024; 16(21):9322. https://doi.org/10.3390/su16219322 

9. Balaskas, S.; Rigou, M.; Xenos, M.; Mallas, A. Behavioral Intentions to Donate Blood: The Interplay of Personality, Emotional Arousals, and the Moderating Effect of Altruistic versus Egoistic Messages on Young Adults. Behav. Sci. 2024, 14, 731. https://doi.org/10.3390/bs14080731 

10. Balaskas S, Koutroumani M, Rigou M, Sirmakessis S. From Eye Movements to Personality Traits: A Machine Learning Approach in Blood Donation Advertising. AI. 2024; 5(2):635-666. https://doi.org/10.3390/ai5020034

11. Balaskas, S., Panagiotarou, A. and Rigou, M., 2023. Impact of environmental concern, emotional appeals, and attitude toward the advertisement on the intention to buy green products: The case of younger consumer audiences. Sustainability, 15(17), p.13204. https://doi.org/10.3390/su151713204

12. Balaskas, S., Panagiotarou, A. and Rigou, M., 2023. Impact of personality traits on small charitable donations: The role of altruism and attitude towards an advertisement. Societies, 13(6), p.144. https://doi.org/10.3390/soc13060144

13. Balaskas, S., Kotsari, G. and Rigou, M., 2024. Perspectives of Young Digital Natives on Digital Marketing: Exploring Annoyance and Effectiveness with Eye-Tracking Analysis. Future Internet, 16(4), p.125. https://doi.org/10.3390/fi16040125 

14. Balaskas, S., Koutroumani, M. and Rigou, M., 2024. The Mediating Role of Emotional Arousal and Donation Anxiety on Blood Donation Intentions: Expanding on the Theory of Planned Behavior. Behavioral Sciences, 14(3), p.242. https://doi.org/10.3390/bs14030242

15. Balaskas, S., Koutroumani, M., Komis, K. and Rigou, M., 2024. FinTech Services Adoption in Greece: The Roles of Trust, Government Support, and Technology Acceptance Factors. FinTech, 3(1), pp.83-101. https://doi.org/10.3390/fintech3010006

16. Balaskas, S., Zotos, C., Koutroumani, M. and Rigou, M., 2023. Effectiveness of GBL in the Engagement, Motivation, and Satisfaction of 6th Grade Pupils: A Kahoot! Approach. Education Sciences, 13(12), p.1214. https://doi.org/10.3390/educsci13121214

17. Balaskas, S., Panagiotarou, A. and Rigou, M., 2022. The influence of trustworthiness and technology acceptance factors on the usage of e-government services during COVID-19: a case study of post COVID-19 Greece. Administrative Sciences, 12(4), p.129. https://doi.org/10.3390/admsci12040129

18. Balaskas, S. and Rigou, M., 2021. Effect of personality traits on banner advertisement recognition. Information, 12(11), p.464. https://doi.org/10.3390/info12110464

19. Gkoni, I., Rigou, M., Thanasas, G. and Balaskas, S., 2024. Digital Transformation of EU Customs: eCommerce VAT Legislation and a Proposed Customs Clearance Application. Emerging Science Journal, 8(1), pp.341-354. 10.28991/ESJ-2024-08-01-024

20. Balaskas, S. and Christos, Z., 2023. A study in primary school students' neuromarketing perceptions.