Call for Papers – MDPI Information Special Issue on HCI in Marketing | Guest Editor: S. Balaskas | Deadline: 30 Apr 2026
International Conference with Full Paper Evaluation
Theodora Kremantala, Stefanos Balaskas, and Maria Rigou. 2025. Understanding User Attention and Engagement in Digital Marketing: An Eye-Tracking Analysis of Native Advertisements. In Proceedings of the 28th Pan-Hellenic Conference on Progress in Computing and Informatics (PCI '24). Association for Computing Machinery, New York, NY, USA, 264–268. https://doi.org/10.1145/3716554.3716594
Maria Koutroumani, Stefanos Balaskas, and Maria Rigou. 2025. Learning through Gamification as perceived by Educators: A Survey-based Analysis of Affecting and Mediating Factors using SEM. In Proceedings of the 28th Pan-Hellenic Conference on Progress in Computing and Informatics (PCI '24). Association for Computing Machinery, New York, NY, USA, 307–314. https://doi.org/10.1145/3716554.3716601
M. Koutroumani, S. Balaskas and M. Rigou, "Exploring the Factors Influencing Educators' Acceptance of Gamification for Middle School Students," 2025 IEEE Global Engineering Education Conference (EDUCON), London, United Kingdom, 2025, pp. 1-9, doi: 10.1109/EDUCON62633.2025.11016295.