Conferences

International Conference with Full Paper Evaluation

1. Theodora Kremantala, Stefanos Balaskas, and Maria Rigou. 2025. Understanding User Attention and Engagement in Digital Marketing: An Eye-Tracking Analysis of Native Advertisements. In Proceedings of the 28th Pan-Hellenic Conference on Progress in Computing and Informatics (PCI '24). Association for Computing Machinery, New York, NY, USA, 264–268. https://doi.org/10.1145/3716554.3716594  

2. Maria Koutroumani, Stefanos Balaskas, and Maria Rigou. 2025. Learning through Gamification as perceived by Educators: A Survey-based Analysis of Affecting and Mediating Factors using SEM. In Proceedings of the 28th Pan-Hellenic Conference on Progress in Computing and Informatics (PCI '24). Association for Computing Machinery, New York, NY, USA, 307–314. https://doi.org/10.1145/3716554.3716601

3. M. Koutroumani, S. Balaskas and M. Rigou, "Exploring the Factors Influencing Educators' Acceptance of Gamification for Middle School Students," 2025 IEEE Global Engineering Education Conference (EDUCON), London, United Kingdom, 2025, pp. 1-9, doi: 10.1109/EDUCON62633.2025.11016295. 

4. Balaskas, S. and Rigou, M., 2023, November. The effects of emotional appeals on visual behavior in the context of green advertisements: An exploratory eye-tracking study. In Proceedings of the 27th Pan-Hellenic Conference on Progress in Computing and Informatics (pp. 141-149). 

5. Koutroumani, M., Balaskas, S., Leonardou, A. and Rigou, M., 2023, October. An Eye-Tracking Study of GBL Motivators and Learner Behavior. In Proceedings of the 17th European Conference on Game-Based Learning: ECGBL 2023. Academic Conferences and publishing limited. 

6. Krallis, D., Balaskas, S. and Rigou, M., 2022, November. Flat vs Skeuomorphic Design for Smart Home Devices: An Exploratory Eye-Tracking Study. In Proceedings of the 26th Pan-Hellenic Conference on Informatics (pp. 44-51). 

7. Balaskas, S., Koutroumani, M., & Maria, R. (2024, May). “Let's be Pirates”: An Educational Treasure Hunting Location-Based Game for Exploring Points of Historical Interest. In 2024 IEEE Global Engineering Education Conference (EDUCON) (pp. 1-10). IEEE. 

8. Balaskas, S., & Zotos, C. (2023). A study in primary school students' neuromarketing perceptions. In J. Honzíková & J. Krotký (Eds.), Olympiáda techniky Plzeň 2023: Proceedings of Abstracts (p. 53). University of West Bohemia. ISBN 978-80-261-1157-3.

Proceedings: Published Abstract – Official PDF

Award: Joint 2nd Place – Multimedia and Didactic Works category, Olympiáda techniky Plzeň 2023, Czech Republic.

Official Award Results: Olympiáda techniky 2023 – Results and Awards