The Vermont Department of Tourism and Marketing is committed to identify, remove, and reform barriers that prevent people of all backgrounds and abilities from connecting with Vermont as a tourism destination. With an awareness that we are on the land of ancestral stewards, we know the important role that government has to increase meaningful inclusion and representation. We recognize that there is much work to do, and we are committed to being a leader and collaborator on local and statewide efforts to advance equity and accessibility in Vermont.

Driving economic impact is one of the most measurable and impactful categories of work that can be done instate tourism. At the Wisconsin Department of Tourism, we put work in place to develop statewide campaigns, support industry stakeholders, and propel strategic growth as we leverage the things that are uniquely Wisconsin.

State Tourism Agency

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Driving economic impact is one of the most measurable and impactful categories of work that can be done in state tourism. At the Wisconsin Department of Tourism, we develop statewide campaigns, support industry stakeholders, and propel strategic growth as we leverage the things that are uniquely Wisconsin.

From grants to advertising co-ops, industry research to helpful training, the Department, its Office of Outdoor Recreation, and the Travel Wisconsin brand offer collaborative opportunities to engage partners in shared goals and help industry leaders elevate tourism success into the future.

Louisiana Department of Culture, Recreation, and Tourism. A Louisiana state agency lead by the Office of the Lieutenant Governor, Billy Nungesser. DCRT consists of the Louisiana Office of Tourism, Louisiana State Parks, Office of Cultural Development, State Library of Louisiana, Louisiana Seafood, Volunteer Louisiana, and Louisiana State Museum. Programs such as the Atchafalaya National Heritage Area and the Louisiana Folklife program, along with many others programs and services, are handled by DCRT and the Lieutenant Governor's Office.

Each state or territory is utilizing its directly allocated funds to engage in activities that best support their travel, tourism, and outdoor recreation sectors. These activities include but are not limited to workforce training, new construction or upgrades to existing tourism infrastructure, tourism marketing and promotion, and tourism-related economic planning. The competitive grant program is distributed across 126 awards to support communities across the country as they rebuild and strengthen their travel, tourism, and outdoor recreation sectors. The competitive funding is expected to generate $1.1 billion in private investment and to create or save 10,291 jobs , according to grantee estimates. This program was designed to prioritize equity, and as a result, more than 50% of competitive awards are expected to directly benefit historically underserved communities and populations. In addition, $29.3 million across 12 awards is supporting coal communities and $21.2 million across 9 awards is supporting Indigenous communities.

The South Carolina Department of Parks, Recreation & Tourism is a cabinet agency assigned to operate and manage South Carolina's state parks, market the state as a preferred vacation destination and provide assistance to communities to develop recreation assets.

The higher Florida tourism estimates come as Visit California also touts spending by tourists, which is expected to hit $154.4 billion this calendar year. The California tourism agency has received $95 million for marketing from lawmakers.

Jacob Pewitt Yancey, Visit Florida director of consumer insights and analytics, said the state has seen a slight increase in younger families traveling to Florida since the start of the pandemic, and average trips by people from other states have been extended.

In addition to providing statistics, the National Travel and Tourism Office (NTTO) creates a positive climate for growth in travel and tourism by reducing institutional barriers to tourism, administers joint marketing efforts, provides official travel and tourism statistics, and coordinates efforts across federal agencies through the Tourism Policy Council. The Office works to enhance the international competitiveness of the U.S. travel and tourism industry and increase its exports, thereby creating U.S. employment and economic growth.

The Department of Commerce, on behalf of the federal interagency Tourism Policy Council, is launching the new National Travel and Tourism Strategy (Strategy) to recover and rebuild a U.S. travel and tourism industry that is more inclusive, equitable, sustainable, and resilient, positioning the sector to drive economic development and export revenue. The Strategy seeks to utilize the full efforts of the federal government to promote the United States as a premiere destination that is representative of the breadth and diversity of its communities, and to foster a sector that creates good jobs for more Americans and is a positive force for sustainability.

The United States Travel and Tourism Advisory Board (TTAB) serves as the advisory body to the Secretary of Commerce on matters relating to the travel and tourism industry in the United States. The Board advises the Secretary on government policies and programs that affect the U.S. travel and tourism industry, offers counsel on current and emerging issues, and provides a forum for discussing and proposing solutions to industry-related problems. Visit the TTAB page

As is laid out in the National Travel and Tourism Strategy, the U.S. government is working to increase not only the volume, but the value of travel and tourism to the United States. Across all of our work, we are striving to make sure tourism is accessible to communities, diverse across cultures and geographies, and a positive driver for economic growth and environmental protection.

NTTO represents U.S. tourism interests in intergovernmental organizations to lead the global efforts for travel and tourism policy concerns and issues, including chairing the Tourism Committee for the Organization for Economic Cooperation and Development

It also serves as the USG official head delegate to the Asia Pacific Economic Cooperation (APEC) Tourism Working Group and the official U.S. government observer and participant on committees and activities of the United Nations World Tourism Organization.

The International Trade Administration, U.S. Department of Commerce, manages this global trade site to provide access to ITA information on promoting trade and investment, strengthening the competitiveness of U.S. industry, and ensuring fair trade and compliance with trade laws and agreements. External links to other Internet sites should not be construed as an endorsement of the views or privacy policies contained therein. This site contains PDF documents. A PDF reader is available from Adobe Systems Incorporated.

2. The Legislature hereby finds and declares that: 

 a. Increased revenues for this State and more employment opportunities for its citizens will result from the proper promotion throughout the United States and the world of the many tourist attractions which New Jersey has to offer to vacationers and travelers. 

 b. Such proper promotion--and the desired expansion of tourism in New Jersey--will be enhanced by the formulation of a master plan for the development of the tourist industry throughout New Jersey. 

 c. It is an objective of State programs, agencies, and resources to provide an optimum of satisfaction and high-quality service to visitors, to protect the natural beauty of New Jersey, and to sustain, promote, and expand the economic health of the tourist industry in a manner and to the extent compatible with such goals. 

 d. Because of the crucial importance tourism plays in New Jersey's economy, the Department of State is therefore charged with the mandate to increase tourism through promotional, informational, educational, and developmental programs. These initiatives are to be designed to support a State policy of maintaining and increasing New Jersey's standing as a premier national and international travel destination. To implement this policy, the Department of State shall create advertisements for use on television, radio, the Internet and in print, to promote the State's diverse appeal to prospective national and international vacationers and travelers as part of its advertising, public relations, and marketing campaign. In addition, as required pursuant to section 9 of P.L.1977, c.225 (C.34:1A-53), the Division of Travel and Tourism shall annually review the 10-year master plan developed pursuant to section 8 of P.L.1977, c.225 (C.34:1A-52) by the director of the division with the assistance of the New Jersey Tourism Policy Council, and submit a report to the Governor and Legislature containing an evaluation of the preceding year's activities and developments in tourism and the revisions recommended in the master plan. 

 e. In the advancement and promotion of New Jersey's tourism industry, it is necessary to require that the division report semiannually to the Governor and the Legislature on the efforts of the division to promote tourism in New Jersey and on the expenditure of funds allocated to tourism advertising and promotion from hotel and motel occupancy fees pursuant to section 2 of P.L.2003, c.114 (C.54:32D-2). As tourism may be particularly sensitive to changing economic conditions, a frequent review of the State's tourism planning and activities may necessitate revisions in the State's tourism policy to further encourage tourism promotion and to otherwise meet the challenges of implementing this policy.

 L.1977, c.225, s.2; Amended 2005, c.378, s.1; 2007, c.253, s.1.

4. There is hereby established in the Department of State the Division of Travel and Tourism. The division shall be under the supervision of a director, who shall be a person qualified by training and experience to direct the work of such division. The director shall be appointed by the Governor after consultation with the council and with the advice and consent of the Senate. The director shall serve during the term of office of the Governor appointing the director and until the director's successor is appointed and qualified. The director shall receive such salary as shall be provided by law and shall devote the director's entire time and attention to the duties of the director's office and shall not, while in office, engage in any other gainful pursuit. The Governor may remove the director from office for cause, upon notice and opportunity to be heard.

L.1977, c.225, s.4; amended 2005, c.378, s.3; 2007, c.253, s.3. 152ee80cbc

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