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StartEuropa
  • Home
  • Mission
  • Our values
  • Words from the CEO
  • Newsletter
    • 8 March : Emea Companies to target ?
    • 8 April : Unlock customer account potential! Time for Car
    • 8 May : Strengthen your “buy” pitch!
    • 8 June : Insight in the European Attractiveness for Foreign Investment!
    • 8 July : Amazon’s Saga: An European point of view!
    • 8 Sept : Crisis? Danger & Opportunity!
    • 8 oct : In this new issue of NewsEuropa, we are going to
    • 8 November : How to succeed in your year-end sales ?
  • Contact
  • More
    • Home
    • Mission
    • Our values
    • Words from the CEO
    • Newsletter
      • 8 March : Emea Companies to target ?
      • 8 April : Unlock customer account potential! Time for Car
      • 8 May : Strengthen your “buy” pitch!
      • 8 June : Insight in the European Attractiveness for Foreign Investment!
      • 8 July : Amazon’s Saga: An European point of view!
      • 8 Sept : Crisis? Danger & Opportunity!
      • 8 oct : In this new issue of NewsEuropa, we are going to
      • 8 November : How to succeed in your year-end sales ?
    • Contact

8 october

News from Europa :

Women leadership:

Angela, Christine and Ursula Europe’s Angels!

In this new issue of NewsEuropa, we are going to tell you about 3 women leaders here in Europe: Angela Merkel, Christine Lagarde and Ursula von der Leyen. 3 ladies who are helping to make the European area more resilient and more attractive to the investments you could make. I remind you the purpose of this newsletter, letting you know what’s going on in Europe and promoting what StartEuropa could do to help you get additional revenue from this promising huge market.

Angela Merkel has been Chancellor of Germany for almost 15 years. Elected in 2005, re-elected in 2009, in 2013 and in 2018! This is her last mandate as she will not be running again in 2021. Almost 15 years on duty and Forbes magazine has named her the most powerful woman in the world 13 times! Impressive. Native of East Germany, she first pursued the strategy of integration of East Germany, the upgrade of the so-called “Ossies” by the “Wessies”. 30 years after reunification, which followed the fall of the Berlin Wall, Germany's social strength is remarkable. Despite the natural wear and tear of power, the migration crisis in Europe in 2015, some health problems in 2019, she achieves an absolutely dazzling finish. Her popularity is now at the zenith (82%) thanks to her exceptional ability to manage crises. She is nicknamed “Mutti”, that is to say “Mom”. Calm, thoughtful, clear, she knows how to manage and reassure when time for confidence is key. A scientist by training, she understood the sometimes contradictory and unclear data linked to the pandemic. She naturally was able to lead the whole nation. The Deep Knowledge Group firm handles health data linked to the pandemic. With lots of big data and artificial intelligence, they made themselves known by providing country rankings. According to their study, released in September, the safest country in the world for COVID-19 is now Germany. This is credited to Angela Merkel who managed the health crisis, thanks to her pedagogy, by maintaining a very close collaboration between the 16 German regions (the “Länders”) and the federal state, knowing that health is a prerogative depending on the regions. We saw previously, on September 8, that economically Germany is doing rather better than the others. Angela Merkel acted with pragmatism, notably abandoning budgetary rigor and its principle of "zero budget deficit and zero borrowing". Since July 1, Germany has had rotating responsibility for the European Council. The stimulus budget plan decided in July is exceptional in its size 750 billion euros (881 billion dollars)- as almost 400 billion euros (470 billion dollars) are in subsidies that will be paid directly to the states which suffer the most, Italy and Spain in the lead. Angela Merkel understands that she will make history by strengthening the resilience of European market. The European recovery plan, which is strengthening each national plan is colored green, with the obligation to devote at least one third to the climate and at least one fifth to Digital.

Christine Lagarde took over as head of the E.C.B., the European Central Bank in 2019. The ECB is the central bank that drives the Euro, the currency that was created 2 decades ago and adopted by most European countries (19 of 27). Inspired by the Deutsche Mark, the steering of the Euro was initially steeped in monetary orthodoxy, the main aim being to avoid inflation. It took a long time for ECB to start full monetary policy by doing quantitative easing for instance like the Federal Reserve does in the US. Let's go back to Christine's profile. After a career in an American international business law firm, she pursued a career in politics in France with various posts as Minister of Foreign Trade, Agriculture and then Economy. In 2011, she joined the IMF in the midst of a financial storm and headed it for almost a decade. For the ECB post, she was however, despite this journey, considered an outsider because she never ran a central bank like her predecessors. She was greeted with skepticism and the most charitable waited for her to "prove herself." Among the 3 women described, it is she who will draw the first to organize the defense in the face of the crisis. On March 18, the President of the ECB announced that she was launching a massive plan to support the economy. The bank is committed to buying back in a few months for 1,000 billion euros (1,175 billion dollars) of government and corporate debt securities, a strategy this time more ambitious than the Federal Reserve. The objective: to relieve the pressure on interest rates and avert the risk of fragmentation in the Euro zone. “Extraordinary times require extraordinary action,” she said then. The central bank amplified the effort at the beginning of June with an additional 600 billion euros (705 billion dollars).

Ursula von der Leyen became President of the European Commission, in December 2019, for a five-year term. First woman in this post. The European Commission is one of the 3 main European institutions. It is in a way the government of the EU which proposes the laws and implements them. The European Parliament votes the laws with deputies elected directly from European voters and finally the European Council is represented by the heads of state of the 27 member countries. If we come back to the Commission, in a nutshell, it is a President, 27 Commissioners and less than 35,000 officials. Their influence is very important and increasingly strong. The pre-square was first of all economic and covers now more and more subjects concerning the life of 446 million Europeans. Ursula, a doctor by training, trilingual (German, English, French), mother of 7 children, first made a political career in Germany, holding positions in various ministries for Family, Labor and Defense. She was proposed by the European Council and therefore by its influential heads of state (notably Angela Merkel and French President Emmanuel Macron) and then obtained the vote of the European Parliament. In her induction speech, she insisted on the green transition and carbon neutrality by 2050. Last July, Ursula was in the maneuver to negotiate with the European leaders the 750 billion euros (881 billion dollars) stimulus budget plan we were talking about above. Finally, in her Union speech (State of the -European- Union address 2020), mid-September, she proposed to work on a NextGenerationEU plan that gives pride of place to Green (37% of the budget) and Digital (20%).

In the next newsletter (November 8) we will come back to the Digital vision of the European Commission, the subject being in the hands of a Commissioner Thierry Breton who knows the subject perfectly because he was the CEO of ATOS for 11 years. We will also provide an update on the hot saga that continues to last on Brexit, the two parties UK and the EU wanting to obtain the least bad deal possible in the coming days.

In summary, we have introduced you to these 3 ladies who, in the midst of a crisis, have been able to function well and very quickly. They pass their measures, with seriousness, determination, pragmatism and by inspiring confidence. If Europe is recovering so quickly, it is thanks to them.

Have a good day


Best regards

Daniel Giovanelli

CEO and Co-Founder StartEuropa

We open the doors for you in Europe!

dg@starteuropa.com| Phone: +33622082569| Paris | France



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