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Welcome to our new issue of “News from Europa”. Last February, we sought to answer the question "What potential does the European market have ?”
Welcome to our new issue of “News from Europa”. Last February, we sought to answer the question "What potential does the European market have ?”
We concluded that it would eventually represent 20 to 30% of your overall turnover or 50% of what you do in your domestic North American market.
We concluded that it would eventually represent 20 to 30% of your overall turnover or 50% of what you do in your domestic North American market.
Not so negligible ! It should raise your interest to start and expand into Europe markets.
Not so negligible ! It should raise your interest to start and expand into Europe markets.
Beyond this macro-economic vision, today we are going to look at Europe's interest in terms of the companies you can spot and target. As part of your customer acquisition strategy, some corporations may be of particular value. For example, they are leaders, recognized by their peers, in their sector or industries. They can therefore become references with very high added value.
Beyond this macro-economic vision, today we are going to look at Europe's interest in terms of the companies you can spot and target. As part of your customer acquisition strategy, some corporations may be of particular value. For example, they are leaders, recognized by their peers, in their sector or industries. They can therefore become references with very high added value.
For those of you who operate in B2B, closing deals with these clients and making them successful with your solutions is a key performance indicator.
For those of you who operate in B2B, closing deals with these clients and making them successful with your solutions is a key performance indicator.
They can also be source of inspiration to positively influence the product roadmap.
They can also be source of inspiration to positively influence the product roadmap.
Your software, which will have integrated the demands of these customers, will increase in value over their functional coverage.
Your software, which will have integrated the demands of these customers, will increase in value over their functional coverage.
Whatever the hat you wear, CRO or CTO, counting these companies as customers is very important.
Whatever the hat you wear, CRO or CTO, counting these companies as customers is very important.
From 2 public and authoritative sources of information, Forbes and Fortune, we will try to see if Emea (Europe Middle East Africa) region can be of interest to you.
From 2 public and authoritative sources of information, Forbes and Fortune, we will try to see if Emea (Europe Middle East Africa) region can be of interest to you.
Forbes provides the most important ranking with the top 2000 global companies, Forbes Global 2000 Quantitatively speaking, we discover there that the North America region (US-Canada) hosts more than 31% of the total, Emea is slightly behind with 525 companies, representing a share of 26%.
Forbes provides the most important ranking with the top 2000 global companies, Forbes Global 2000 Quantitatively speaking, we discover there that the North America region (US-Canada) hosts more than 31% of the total, Emea is slightly behind with 525 companies, representing a share of 26%.
Fortune is the other source we used. More prestigious, the press magazine provides a ranking of the 500 largest corporations worldwide, based on their turnover : Fortune Global 500. Please, do not mistrust with Fortune 500 which is exclusively for U.S. corporations. By analyzing the latest available 2019 figures, we can list in Emea as many companies (136) as in North America (134). The top three in Emea are France, 31 (+3 compared to 2018) Germany 29 (-3) and UK 16 (-4).
Fortune is the other source we used. More prestigious, the press magazine provides a ranking of the 500 largest corporations worldwide, based on their turnover : Fortune Global 500. Please, do not mistrust with Fortune 500 which is exclusively for U.S. corporations. By analyzing the latest available 2019 figures, we can list in Emea as many companies (136) as in North America (134). The top three in Emea are France, 31 (+3 compared to 2018) Germany 29 (-3) and UK 16 (-4).
To be transparent, revenue growth in Emea is half that of the whole world. The underlying trend is that the number of Asian companies, and particularly Chinese ones, is growing very strongly. Forbes highlights the same thing. China’s evolution is spectacular over the last 15 years.
To be transparent, revenue growth in Emea is half that of the whole world. The underlying trend is that the number of Asian companies, and particularly Chinese ones, is growing very strongly. Forbes highlights the same thing. China’s evolution is spectacular over the last 15 years.
An important factor to consider is that those Global Fortune companies are active globally.
An important factor to consider is that those Global Fortune companies are active globally.
If we take, for instance, the 31 companies in France, on average they make 13% of their global turnover in North America. Danone (branded Dannon) Sanofi, LVMH, Air Liquide, Michelin, Schneider or L’Oreal, are generating more than 20% and up to 35% of their revenue in North America.
If we take, for instance, the 31 companies in France, on average they make 13% of their global turnover in North America. Danone (branded Dannon) Sanofi, LVMH, Air Liquide, Michelin, Schneider or L’Oreal, are generating more than 20% and up to 35% of their revenue in North America.
It means that their subsidiaries are already targets for you in the USA/Canada.
It means that their subsidiaries are already targets for you in the USA/Canada.
Having a partner which can help you to access the headquarters based here becomes very interesting to build a larger entreprise deal.
Having a partner which can help you to access the headquarters based here becomes very interesting to build a larger entreprise deal.
StartEuropa can be such a partner.
StartEuropa can be such a partner.
StartEuropA has the following missions:
StartEuropA has the following missions:
- Helping European companies to grab quicker and sooner software innovations coming from USA/Canada
- Helping North American (USA/Canada) Software Vendors to start and expand on European-Emea market at early stage without the risk of a heavy Sales and Marketing local organization.
If you want to define your targeted action plan for addressing Emea, starting by Continental Europe, please, don't hesitate to join us.
If you want to define your targeted action plan for addressing Emea, starting by Continental Europe, please, don't hesitate to join us.
We are looking forward to exploring with you how to increase your business in Europe.
We are looking forward to exploring with you how to increase your business in Europe.
Have an excellent day!
Have an excellent day!
Best regards,
Best regards,
Daniel
Daniel
CEO and Co-Founder StartEuropA
CEO and Co-Founder StartEuropA
We open the doors for you in Europe!
We open the doors for you in Europe!
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