Main Street Committees & Objectives:

Design Committee

Chairs: Jerry McMillen & Phil Jensen

1. Provide design assistance; encourage building improvements and good building maintenance practices

2. Improve public spaces

3. Educate the public about preservation and encourage preservation of historic resources

4. Improve visual merchandising with local businesses

5. Develop incentives

Organization Committee

Chairs: Sidney Eckard & Megan Jennings

1. Develop ways to publicize, promote and educate the public about the Main Street program

2. Develop a fund raising program utilizing a wide range of sources from public to private sector to assure long-term sustainability

3. Develop a strong volunteer base, providing training and recognition of volunteers

4. To foster a shared vision of the long-term development of downtown

Promotions Committee

Chairs: Melissa Mattson & Hailey Luke

1. Raise Awareness of downtown business diversity

2. Market downtown to visitors

3. Market downtown through promotional merchandise

4. Develop a well-coordinated program of retail/business activities that make the "cash registers ring"

5. Develop Special Events to: Present downtown as a place to have a good time; present downtown as a place for diverse opportunities and build a sense of community.

Economic Vitality Committee

Chairs: Amy Messner & Tracey Wright

1. Maintain an up-to-date database of market information

2. Survey consumers and downtown users about the district

3. Develop and implement a business retention/expansion program

4. Develop and implement a business recruitment program

5. Promote downtown housing development and upper story reuse

6. Encourage entrepreneurial development

7. Develop incentives