The project at a glance

The SPP – Switch Point Program aims at giving students a direct exposure to international market analysis and business development. The program gives Italian and foreign students the opportunity to work in teams to assist a company to enter a foreign market. Students will benefit from international exposure and multicultural experience, crucial for their professional enrichment and very valuable for their CV. Companies receive a market entry plan and a detailed analysis of the business environment in the destination country.

Below you can find some examples of the reports and presentations prepared by teams.

FILENI_SPP_STAFF.pdf

TACCALITI_SPP_GERMANIA.pdf

FILENI_SPP_STAFF_pptx.pdf

The structure of the program

Partner companies identify one foreign market where they want to expand their business. Once the country has been identified, a student from that foreign market will be invited to come to Italy for the program. In the two-month period April-May, the foreign student will join the team of Italian students to explore the destination market and develop the entry plan for the company. The team will prepare a report presented to the company at the end of the program (mid-May).

Timeline

October/November – Selection of partner companies partecipating to the program and definition of perspective destination markets
November/January – Selection of international students from partner universities
February – The program starts. Italian students are assigned to projects and start the check up the company
Early April – International students arrive in Ancona. Students are matched with italian teams and start developing the entry plan in their home market
Late April-Early May – The 6-week programme with international students takes place
Mid-May – Presentation of final reports to partner companies

Location

Faculty of Economics Giorgio Fua’ – Università Politecnica delle Marche – Ancona (Italy)

Organisation

Prof. Marco Cucculelli – Dept. of Economics and Social Sciences, Faculty of Economics Giorgio Fua’ – Università Politecnica delle Marche – Ancona (Italy), email: m.cucculelli@univpm.it.

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