McDonalds " I'm Lovin It " T-Shirts
Feature McDonalds I'm Lovin' It
‘I’m Lovin’ It’ campaign launched in September 2003 in Canada. Finally, a graphic T-shirt execution for McDonald’s new ‘ salads plus ’ line featured young women wearing Ts with expressive slogans on them such as:
Loved by some, wanted by plenty.
Hollywood Popularizing T-Shirts
Marilyn Barefoot, VP client services at Toronto-based Cossette, says the insight for the T-shirt campaign came from noticing how Hollywood stars were popularizing them at the Oscars.
" More and more young, confident, energetic women are expressing themselves this way. So because we felt that our target audience for salads and ‘salads plus’ was exactly that, clever, confident, young – that’s how we felt we could communicate with them."
Article by: stategyonline.ca
‘I’m Lovin’ It’ the song was written as a jingle for McDonald's commercials, based on a pre-existing German campaign. The song was recorded by American singer-songwriter Justin Timberlake produced by The Neptunes and is credited as being written by Pharrell Williams, Tom Batoy, Andreas Forberger and Franco Tortora. read more.