Class Projects – IMPACT & CONTRIBUTIONS

Des Moines Garrisons – University of Iowa (USA)

Sport Marketing & Fan Engagement Project

🔹 Impact & Contributions

• Designed a full fan-engagement strategy, including the 3-Point Pour activation, increasing in-arena excitement and digital interaction.

• Built a ticket promotion targeting students and families, contributing to improved fan conversion pathways.

• Developed branding elements, marketing assets, budget projections, and promotional timelines for the team.

• Strengthened the organization’s youth outreach strategy by analyzing family and student engagement behaviors.

• Presented a full marketing plan used as a model for future class partnerships with regional sport organizations.

Adventure Recreation Risk Management Plan (University of Iowa)

Risk Assessment & Program Safety Project

🔹 Impact & Contributions

• Conducted a full operational risk assessment for the climbing wall and challenge course programs.

• Identified key hazards, created a risk matrix, and proposed effective risk treatment and mitigation strategies.

• Developed recommendations on signage, weather policies, staff training, and equipment procedures.

• Contributed to a multi-student implementation plan that improved the department’s safety culture and internal documentation.